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  • feedwordpress 03:38:40 on 2016/01/13 Permalink
    Tags: back linking, , , , , , The Web As Platform   

    Mobile Gets a Back Button 

    The post Mobile Gets a Back Button appeared first on John Battelle's Search Blog.

    Screen Shot 2016-01-12 at 6.32.45 PMI just opened an email on my phone. It was from a fellow I don’t know, inviting me to an event I’d never heard of. Intrigued, I clicked on the fellow’s LinkedIn, which was part of his email signature.

    That link opened the LinkedIn app on my phone. In the fellow’s LI feed was another link, this one to a tweet he had mentioned in his feed. The tweet happened to be from a person I know, so I clicked on it, and the Twitter app opened on my phone. I read the tweet, then pressed the back button and….

    Wait, the WHAT? The back button? But…back buttons only exist in a Browser, on the PC Web, right?

    Yes, that used to be true, but finally, after years of chicletized, silo’d apps that refuse to talk to one another, finally, the chocolate is meeting the peanut butter. The mobile operating sysem — well, Android anyway — is finally acting like a big-ass web browser, only better — with sensors, location data, and other contextual awareness.

    It doesn’t happen a lot, but thanks to deep linking and the inevitable need of commerce to connect and convert, it’s happening more and more, and it represents the future of mobile. The chocolaty goodness of the linked web is merging with the peanut-buttery awesomeness of mobile devices.

    It’s about time.

    The post Mobile Gets a Back Button appeared first on John Battelle's Search Blog.

     
  • feedwordpress 20:14:25 on 2015/12/10 Permalink
    Tags: , , , NewCo Barcelona, The Web As Platform, Typeform,   

    Innovation Happens Everywhere Now: Barcelona-based Typeform Proves It 

    The post Innovation Happens Everywhere Now: Barcelona-based Typeform Proves It appeared first on John Battelle's Search Blog.

    Over on the NewCo site, I’ve profiled Typeform, a Barcelona-based NewCo. Below is a short outtake from that piece, if you’d like to read the entire thing, head on over to NewCo, which is publishing more and more pieces on innovative new kinds of companies around the world. 

     

    TypeFormMission

    One of the best kinds of NewCos are those that are “hindsight obvious” – at first you don’t get what the big deal is, but after you spend a bit of time grokking the company’s story, it’s undeniable how much better their version of the world is than that which came before.

    Such is the case with Typeform, a four-year old startup I came across during NewCo Barcelona earlier this fall. TypeForm’s co-founder and joint CEO David Okuniev spoke at the NewCoBCN kickoff event, and later came to San Francisco to visit our offices. His is a compelling NewCo narrative, the story of a bootstrapped company formed to scratch its founders’ itch, now scaling past 10,000 paying customers – all on the cloud-based SaaS model much beloved by Valley insiders. This narrative is so common in the Valley that what initially struck me about Typeform wasn’t its business model, it was its location. The company feels like a typical San Francisco Internet startup, but when you dig in, it’s unique.

    First, the product. Typeform declares its mission in three simple words: “Make forms awesome.” Sounds pretty mundane, right? But once you get Okuniev talking about his company, you realize both how clever and compelling his company’s product really is. Typeform started when Okuniev and his partner Robert Muñoz, both designers, were working with a client who required a friendly user interface for an in-store promotional display. The task involved enticing customers to approach a Macintosh and interact without any prompting. Adding to the challenge and humor of the story, the client was a toilet company – not exactly the kind of product one readily discusses in a public setting. The partners created a friendly platform that elicited responses in a conversational interface, and the core of Typeform was born.

    For the rest of the story, head to the NewCo site. 

    DavidOkuniev

    TypeForm co-founder David Okuniev makes a point at the NewCo offices in San Francisco.

     

    To get stories like this everyday, subscribe to the NewCo Daily.
     

     

    The post Innovation Happens Everywhere Now: Barcelona-based Typeform Proves It appeared first on John Battelle's Search Blog.

     
  • feedwordpress 20:01:07 on 2015/04/04 Permalink
    Tags: , , GeckoBoard, integrations, , MailChimp, , , platform economy, , , The Web As Platform, Zapier, Zendesk   

    Integrations (and Metaservices) For The Win 

    The post Integrations (and Metaservices) For The Win appeared first on John Battelle's Search Blog.

    GBoard

    A GeckoBoard sample dashboard, integrating half a dozen separate data services.

    What makes for a truly NewCo business? I’ve been giving this question a lot of thought the past six or so months, leading to posts like Maybe The Best Way To Change the World Is To Start a CompanyLiving Systems and The Information First Company, What Makes a NewCo, and posts on NewCos like MetroMile and Jack.

    But lately I’ve noticed a strong theme running through a number of interesting and successful businesses: Integrations. From Acxiom and sovrn (where I am a board member) to Slack, Gecko and Zapier (where I am a happy customer), these companies are thriving because they have built a platform based on the integration of many different products and services. At NewCo, we call this “being platform’d” – an inelegant but apt descriptor.

    Four years ago I wrote  File Under: Metaservices, The Rise Of, in which I posed a problem:

    …heavy users of the web depend on scores – sometimes hundreds – of services, all of which work wonderfully for their particular purpose (eBay for auctions, Google for search, OpenTable for restaurant reservations, etc). But these services simply don’t communicate with each other, nor collaborate in a fashion that creates a robust or evolving ecosystem.

    The rise of the app economy exacerbates the problem – most apps live in their own closed world, sharing data sparingly, if at all.

    In 2015, the problem is coming to a head, and there are huge, proven opportunities for companies willing to do the hard work of managing complex data and services integrations. In fact, I’d go so far as to claim that in the NewCo economy, an unfair advantage will accrue to those businesses that excel at delivering seamless, effective integrations of complex services.

    It’s already starting to happen. Why, for example, has Slack taken off so quickly, when there were already a raft of seemingly successful collaboration tools (Yammer, Basecamp, HipChat, etc)? As a user of Slack, my answer is simple: Slack has a super elegant approach to integrations. It “just works” with Google Docs, YouTube, Trello, MailChimp,  and about 100 other services. It creates an intelligent “metaservice” for effective group collaboration outside of its core use case. It’s not easy to make these integrations seem effortless to the consumer, but Slack got it right.

    Another example can be found in what’s known as the programmatic or adtech industry. For the past four years I’ve been very close to this industry, steering FM into the purchase of an at scale programmatic advertising business (Lijit, now called sovrn), and serving on the board of Acxiom, a public data and marketing services company. With sovrn, we’ve noticed that the hardest, but most rewarding work comes in integrating new partners onto our platform. We’ve got nearly 100 integrations now, with several more coming online each quarter. These are not easy to pull off, each takes from three to six months to get done. It’s messy and hand-crafted, and it involves human to human negotiations all along the way. But once done, adtech integrations open a flood of data back and forth between partners, and when that happens, money gets made.

    Adtech and data businesses that have acquired a lot of integrations, like Acxiom, AppNexus, OpenX, and sovrn, are valuable precisely because those integrations take a lot of time. If a large, well heeled tech business wanted to enter the adtech industry, they’d have to buy their way in. Doing 40-50 integrations from scratch would take years. It’s one of the reasons Facebook bought LiveRamp, Twitter bought MoPub, and Apple bought Quattro.

    Another class of integrators can be found in companies like Zapier, which is playing directly in the mobile app data market (and as such, is a direct response to the problem I posited back in 2011). Zapier gives developers the ability to tie together all their siloed apps, and to manipulate that data on one creative canvas. Another example is GeckoBoard, which at present is mainly a dashboard for disparate and discrete information sources, but even that limited functionality delivers a “holy shit!” set of insights.

    Once I started noticing these integration-driven businesses, I saw them everywhere. Sure, Facebook and Google (and all the platforms) have been integrators forever, but they fail to solve more specific and/or bespoke problems inherent to individual use cases. Across online marketing, for example, tools like AppBoy, ZenDesk, and MailChimp lead with their metaservice-based integrative approach.  So do hundreds more, in dozens of categories, far too many to mention here.

    But I’d like to call the ball right now: Metaservices is here to stay, and the best and fastest integrators will win.

    The post Integrations (and Metaservices) For The Win appeared first on John Battelle's Search Blog.

     
  • feedwordpress 21:57:38 on 2015/02/06 Permalink
    Tags: Andy Smith, center electric, , IoT, jay adelson, The Web As Platform, venture capital   

    Remember the Internet When Considering The Things 

    The post Remember the Internet When Considering The Things appeared first on John Battelle's Search Blog.

    iot-tectonics-center-electric

    Last month I sat down with my old pal Jay Adelson (Digg, Revision 3, Equinix, SimpleGeo) who together with his partner Andy Smith is raising a new fund focused on the Internet of Things. Our goal was to get caught up – I’d tell him about my plans for NewCo, and they’d update me on Center Electric, the fund’s new name.

    Along the way Jay shared with me this graphic, which I thought worthy of sharing here. What I like about it is how Jay and Andy think about the Internet of Things holistically – most of us focus only on the things, but take the Internet for granted. But it’s worth remembering that objects only become magical when they are connected in some way, and data flows to and from them meaningfully.

    More than 50 billion “things” will be connected in some way to the Internet over the next decade, and all of those things will require a massive re-thinking of infrastructure, services, UX/UI, and inter-connectivity. That’s one humongous opportunity – but only if you think systemically. My post on the role adtech will play in this ecosystem is one such attempt, I am sure there are (and will be) many more.

    In the meantime, I’ll be watching the investments made by firms like Center Electric. It’s a promising thesis.

    The post Remember the Internet When Considering The Things appeared first on John Battelle's Search Blog.

     
  • feedwordpress 20:02:02 on 2015/01/26 Permalink
    Tags: climate corp, , , metromile, , The Web As Platform   

    Metromile: A FitBit for Your Car 

    The post Metromile: A FitBit for Your Car appeared first on John Battelle's Search Blog.

    MetroMile staff

    The Metromile staff in front of their SF HQ (Preston is in the red shirt in the back right).

    Ever since writing Living Systems and The Information First Company last Fall, I’ve been citing Earnest, the financial services startup, as a poster child for what I mean by an “information-first” company. But earlier this month I met with another perfect exemplar: Metromile, a company that is already upending industrial-age assumptions about what “insurance” should be.

    I’m fascinated by the idea of “potential information” – flows of information that are locked away and unused. Potential information flows live in the imagination of every NewCo – once tapped, they create all manner of new potential value. Metromile is a stellar example of a company that has found a vector into a treasure trove of potential information – the automobile – and is busy turning that information into a new kind of customer experience, one that has the potential to completely retool the utility and value of the insurance business.

    But I get ahead of myself. Let’s back up, and start at the beginning. Metromile began as the brainchild of David Friedberg, co-founder and CEO of yet another information-first insurance breakout, Climate Corp. Climate opened up reams of new information flows for the farming industry, and along the way was acquired by agribusiness giant Monsanto for more than $1 billion. Friedberg realized that the lessons of Climate were applicable to consumer insurance, and Metromile was born.

    I met with Metromile CEO Dan Preston in his crowded and humming San Francisco headquarters (pictured above). I had heard about Metromile, but my knowledge was limited to their headline: car insurance you pay for by the mile. But I figured the company was up to more than just a cheaper insurance product. On that hunch my chat with Preston did not disappoint.

    Metromile does have a deceptively simple premise: those who drive a lot tend to have more accidents, those who drive less, fewer. Simple, no? But it turns out, the way insurance products currently work spreads the risk of those high mileage drivers across the entire pool of the insured. Put another way, if you drive less than 10,000 miles a year, most likely your insurance premiums are higher than they need to be. That’s because insurance companies average out the costs across their entire base of customers, forcing the less risky drivers to cover the costs of those who drive more.

    Metromile is the only insurance product on the market that charges by the mile on a retroactive basis – it tracks your miles driven, then calculates your monthly premium in arrears. To do so, it needs access to your vehicle’s diagnostic port – the same access point used by mechanics when they service modern cars (every car since 1996 has such a port).  When you sign up, Metromile sends you a “Metronome” – the same kind of device made famous by Progressive Insurance’s Snapshot, which uses them for data-driven discount products.

    Metronome

    The Metronome – Metromile’s vector into a goldmine of potential information flows.

    If you drive less than 10,000 miles a year, and live in a city environment, chances are you’ll save a lot of money using Metromile. But saving money is just the start of the company’s ambitions. After all, once the Metronome is installed, Metromile begins to collect data about your car and your driving habits. And any good information-first entrepreneur knows that the true value of an enterprise lies in mapping potential information flows. And that little Metronome is a hidden goldmine of such data.

    Preston and his team doesn’t see Metromile as just an insurance company. Instead, Metromile is “your friend and ally in owning a car.” An ally with sophisticated data science and a friendly app that delivers much more than monthly savings. From the company’s website:

    We aim to make the urban experience of having a car as simple as it can be, by taking our deep understanding of data and transforming it into information and services that make having a car less expensive, more convenient, and simply smarter….With the Metronome in place, the free Metromile app functions as your personal driving dashboard. Use it to track and optimize your gas usage and trips, monitor the health of your car, and locate your car if it’s missing. You can even use it to get automated street sweeping alerts.

    And there’s the difference between Metromile and the rest of the insurance business – Metromile sees itself as a services company in the business of helping drivers make more informed choices about their cars. It starts with insurance, but it quickly becomes the voice of your car. Metromile’s app opens a window into the previously opaque world of automotive data and helps you understand all manner of things about your car – if it’s close to breaking down, for example, or if you’re using it in ways that might cause unwanted expenses down the road. When you think about it, Metromile is a fitbit for your car. And that’s pretty darn cool. One to watch, to be sure.

     

    The post Metromile: A FitBit for Your Car appeared first on John Battelle's Search Blog.

     
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