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  • feedwordpress 14:17:45 on 2018/11/27 Permalink
    Tags: , , , , , , mark zuckerberg, , , , startups, ,   

    Zuckerberg In A Bunker 

    Mark Zuckerberg is in a crisis of leadership. Will he grasp its opportunity?

    Happier times.

    It seems like an eternity, but about one year ago this Fall, Uber had kicked its iconic founding CEO to the curb, and he responded by attempting a board room coup. Meanwhile, Facebook was at least a year into crisis mode, clumsily dealing with a spreading contagion that culminated in a Yom Kippur apology from CEO Mark Zuckerberg. “For those I hurt this year, I ask forgiveness and I will try to be better,” he posted. “For the ways my work was used to divide people rather than bring us together, I ask for forgiveness and I will work to do better.”

    More than one year after that work reputedly began, what lesson from Facebook’s still rolling catastrophe? I think it’s pretty clear: Mark Zuckerberg needs to do a lot more than publish blog posts someone else has written for him.

    And while I’m not much of a fan of the company he’s built, I think Facebook’s CEO can change. But only if he’s willing to truly lead, and take the kind of action that today may seem insane, but ten years from now, just might look like genius. What actions might those be? Well, let’s review.

    Admit you have a problem. Yes, over and over and over, Facebook executives have copped a plea. But they’ve never acknowledged the real problem is the company’s core DNA. More often than not, the company plays the pre-teen game of admitting a small sin so as to cover a larger one. The latest case in point is this post-modern gem: Elliot Schrage On Definers. The headline alone says all you need to know about Facebook’s latest disaster: Blame the guy who hired the firm, have him fall on a sword, add a bit of Sandbergian mea culpa, and move along. Nope, this time is different, Facebook. It’s time for fundamental change. And that means….

    Submit to real governance. Like Google, Uber, Snap, and other controversial tech companies, Facebook implemented a two-class system of shares which canonizes their founder as an untouchable god, rendering the company board toothless in moments of true crisis (and in appeasement mode the rest of the time). Following Uber’s lead, it’s time for Mark to submit to the governance of the capital markets and abandon his super majority voting powers. He must stand before his board naked and afraid for his job. This and this alone will predicate the kind of change Facebook needs.

    Bring in outsiders. Facebook’s core problem is expressed through its insular nature. This is also the technology industry’s problem – an engineer’s determination that every obstacle can be hacked to submission, and that non-engineers are mainly good for paint and powder afterward. This is simply not the case anymore, either at Facebook or in tech more broadly. Zuckerberg must demand his board commission a highly qualified panel to review his company’s management and product decisions, and he must commit to implementing that panel’s recommendations. Along those lines, here are a two major thought starters:

    Embrace radical change. Remember “Bringing People Closer Together” and the wildly misappropriatedTime Well Spent“? This was supposedly a major new product initiative to change Facebook’s core mission, designed to shift our attention from what was wrong with the platform – data breaches, the newsfeed, false news and election meddling – to what could be right about it: Community pages and human connection. Has it worked? Let’s just be honest: No. Community doesn’t happen because a technology company writes a blog post or emphasizes a product suite it built for an entirely different purpose. Facebook can’t be fixed unless it changes its core business model. So just do it, already. Which leads to:

    Free the data. Facebook has so far failed to enable a truly open society, despite its embrace of lofty mission statements. I’ve written about this at length, so I’ll just summarize: Embrace machine-readable data portability, and build a true, Gates-line compliant platform that is governed by the people, companies, and participants who benefit from it. Yes, actually governing  is a messy pain in the ass, but failing to govern? That’s a company killer.

    Many brilliant observers are calling for Mark’s head, and/or for the company to be broken up. I’m not sure either of these solutions will do much more than insure that the company fails. What tech needs now is proof that it can lead with bold, high-minded vision that gives back more than it takes. Mark Zuckerberg has the power to do just that. The only question now is whether he will use it.

     
  • feedwordpress 05:24:54 on 2015/01/07 Permalink
    Tags: , , , , startups   

    The Three Golden Rules of Naming Something 

    The post The Three Golden Rules of Naming Something appeared first on John Battelle's Search Blog.

    10645727_s(image) I love being part of naming something. It’s probably the flat out most fun you can have legally with your clothes on – but for many folks, including entrepreneurs, it’s the source of endless consternation.

    It doesn’t have to be. Here’s how I think about coming up with a name for something – a company, a new product, even a project you might be working on.

    Rule #1: Don’t Overthink It. A name means nothing till those who using it make it mean something.

    So be willing to consider non obvious, even crazy names. Google? I mean, really, Google? And….Yahoo?! Alibaba? APPLE?

    In other words, don’t overthink the literal meaning of a name too much – a brand is nothing more than a cup you fill with meaning later – a vessel to hold what your brand ultimately becomes. (That cup metaphor, by the way, I stole from somebody famous at some point over the past three decades, and I can’t find the original source. Any help?!)

    Rule #2: Narrative. The best names have a story behind them that evokes the purpose and mission of the thing being named. Google was a riff on a mathematical term that was almost unimaginably large (a googol, or 10 with 100 zeroes after it).  Big enough to tell the story of Google, which aimed to swallow and rationalize the entirety of the Internet. We gave my current company the name NewCo because it tells the story of how people are always striving to create new approaches to company creation, to do new things with companies – and often they call those things “NewCos” until they come up with a proper name. Sovrn was given its name because we wanted to evoke the idea of sovereignty on the Internet – our publishers are sovereigns over their particular domain, and our tools help those publishers be in control of their own fate.  And so on…. A name is just a word till it means something, and stories are how we give things meaning.

    Rule #3: Find your Entendre. It helps when a name has a clever wink or nod to another meaning, an inside joke that your core community can believe in (and evangelize). Wired had this – it worked as an imperative “Get Wired!” – and it worked as a badge for insiders – “I’m Wired, are you?!”  The Industry Standard had at its core a goal of providing rigorous, high quality journalism to an industry overwhelmed with mainstream hype – so the name evoked old school newspaper naming conventions. Federated Media was so named because it told the story of federating many quality web sites together so as to have the power of one large site (Rule #2), but it also shortened to “FM”, which evoked the album-driven rise of quality rock’n’roll stations of the 1970s – and as founder, I always thought of blogs as the rock’n’roll bands of the Internet.

    I could go on and on, but honestly, I think if you run a brainstorming session with these three rules in mind, you’ll find your name pretty quickly. Maybe in a subsequent post I’ll outline how to run these kind of brainstorming sessions. I still do at least half a dozen of these each year for friends and colleagues, and it’s a total hoot. The latest is a new publication called “Tincture.” More on that soon!

    The post The Three Golden Rules of Naming Something appeared first on John Battelle's Search Blog.

     
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