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  • feedwordpress 21:30:55 on 2017/05/07 Permalink
    Tags: , , , , Social Media   

    Dear Facebook…Please Give Me Agency Over The Feed 

    The post Dear Facebook…Please Give Me Agency Over The Feed appeared first on John Battelle's Search Blog.

    (cross posted from NewCo Shift)

    Like you, I am on Facebook. In two ways, actually. There’s this public page, which Facebook gives to people who are “public figures.” My story of becoming a Facebook public figure is tortured (years ago, I went Facebook bankrupt after reaching my “friend” limit), but the end result is a place that feels a bit like Twitter, but with more opportunities for me to buy ads that promote my posts (I’ve tried doing that, and while it certainly increases my exposure, I’m not entirely sure why that matters).

    Then there’s my “personal” page. Facebook was kind enough to help me fix this up after my “bankruptcy.” On this personal page I try to keep my friends to people I actually know, with mixed success. But the same problems I’ve always had with Facebook are apparent here — some people I’m actually friends with, others I know, but not well enough to call true “friends.” But I don’t want to be an ass…so I click “confirm” and move on.

    On my public page, I post stuff from my work. I readily admit I’m not very good at engaging with this page, and I feel shitty whenever I visit, mainly because I don’t like being bad at media (and Facebook is extremely good at surfacing metrics that prove you suck, then suggesting ways to spend money to fix that problem). But, if you want to follow what I’m up to — mostly stuff I write or stuff we post on NewCo Shift, well, it’s probably a pretty decent way to do that.

    However, on my personal page, I’m utterly hopeless. Except for the very occasional random post (a picture of my drum kit? a photo of my kids here and there to appease my guilt?), I don’t view Facebook as a place to curate a “feed” of my life. The place kind of creeps me out, in ways I can’t exactly explain. It feels like work, like a responsibility, like a drug I should avoid, so I avoid it. I’ve had enough work (and drugs) in my life.

    But unlike me, most of true friends put a lot of care and feeding into their Facebook pages. It’s become a place where they announce important milestones, like births, graduations, separations, deaths, the works. These insanely important moments, alas, are all interspersed with random shots of pie, flowers, cocktails, sunsets, and endless, endless, endless advertisements for shit I really don’t care about.

    Taken together, the Facebook newsfeed is a place that I’ve decided isn’t worth the time it demands to truly be useful. I know, I could invest the time to mute this and like that, and perhaps Facebook’s great algos would deliver me a better feed. But I don’t, and I feel alone in this determination. And lately it’s begun to seriously fuck up my relationships with important people in my life, namely, my…true friends.

    I won’t go into details (it’s personal, after all), but suffice to say I’ve missed some pretty important events in my friends’ lives because everyone else is paying attention to Facebook, but I am not. As a result, I’ve come off looking like an asshole. No, wait, let me rephrase that. I have become an actual asshole, because the definition of an asshole is someone who puts themself above others, and by not paying attention to Facebook, that’s what I’ve become.

    That kind of sucks.

    It strikes me that this is entirely fixable. One way, of course, is for me to just swallow my pride and pick up the habit of perusing Facebook every day. I just tried that very thing again this weekend. It takes about half an hour or more each day to cull through the endless stream of posts from my 500+ friends, and the experience is just as terrible as it’s always been. For every one truly important detail I find, I have to endure a hundred things I’d really rather not see. Many of them are trivial, some are annoying, and at least ten or so are downright awful.

    And guess what? I’m only seeing a minority of the posts that my friends have actually created! I know Facebook is doing its best to deliver to me the stuff I care about, but for me, it’s utterly failing.

    Now, it’s fair to say that I’m an outlier — for most people, Facebook works just fine. The Feed seems to nourish most of its sucklers, and there’s no reason to change it just because one grumpy tech OG is complaining. BUT…my problem with my feed is in fact allegorical to what’s become a massive societal problem with the Feed overall: It’s simply untenable to have one company’s algorithms control the personalized feeds of billions of humans around the world. It’s untenable on so many axes, it’s almost not worth going into, but for a bit of background, read the work of Tristan Harris, who puts it in ethical terms, or Eli Parser, who puts it in political terms, or danah boyd, who frames it in socio-cultural terms. Oh, and then there’s the whole Fake News, trolling, and abuse problem…which despite its cheapening by our president, is actually a Really, Really Big Deal, and one that threatens Facebook in particular (did you see they’re hiring 3,000 people to address it? Does that scale? Really?!)

    It’s time for the model to change. And I have a modest and probably far too simple proposal for you to consider.

    This proposal breaks all manner of Silicon Valley product high holy-isms, but bear with me. I think at the end of the day, it’s what we need to get beyond the structural limitations of trusting one company with so much power over our informational diets.

    The short form version of my solution is this: Give me filter control over my feed. I know — this probably breaks Facebook’s stranglehold on our attention, and therefore, impacts their business model in unacceptable ways. But I could argue the reverse is true (but this is already getting long, and that’s another post.)

    So, when I come to Facebook, here’s what I’d love: Ask me what I’m looking for, and present me with simple ways to filter by the things I want to see. As far as I can tell, the only way to filter your Feed today is to toggle between “Top Stories” and “Most Recent.” That’s lame. Here are some possible additions:

    • Close Friends. Let me see just posts from folks I’m truly close to. Facebook already lets you tag people as “close friends,” but you can’t see only what they post and nothing else. You can “see first” people, but that feels like a half measure at best.
    • Key Moments. Let everyone tag posts they believe are truly important — the deaths, the births, the divorces, the new job, the graduations. Sure, there will be spammers, but hell, Facebook’s good at catching that shit. I know Facebook lets you tag your posts as “Life Events” (did you know that?! I just found out…), but… why can’t you filter the Feed so you only see the ones that matter?
    • Outrage. This is a kind of a joke, but with a purpose: let me see just posts that are political rants. This kind of content has overtaken Facebook, so why not give it a filter of its own so you can see it when you want, or filter it out if you don’t?
    • Kittens. This is the fluff setting. Users, posters, and Facebook’s own AI/Algos can identify this stuff and filter it into a category of its own. This is where the funny videos and pictures of pets go. This is where the endless stream of food porn goes. This is where most of the content from Buzzfeed goes.
    • Bubble Breaker. Show me posts that present views opposite my own, or that force me to engage with ideas I’ve not considered before. This could become an incredibly powerful feature, if it’s done right.

    There are probably tons more, and most likely these examples aren’t even the best ones to focus on. And I am sure the smart folks at Facebook have considered this idea, and determined it’s a terrible one for all manner of fine reasons.

    But my point is this: Facebook does not really allow us to decide what the Feed is feeding us, and that’s a major problem. It leaves agency in the hands (digits?) of Facebook’s algorithms, and as much as I’d like to believe the company can create super intelligent AIs that nourish us all, I think the facts on the ground state the opposite. So give us back the power to determine what we want to see. We might just surprise you.

    The post Dear Facebook…Please Give Me Agency Over The Feed appeared first on John Battelle's Search Blog.

     
  • nmw 17:34:54 on 2016/10/23 Permalink
    Tags: ad, ads, , , , , , Social Media   

    If we can get to the point where advertisers can actually know who they are communicating with, perhaps our advertising ecosystem will evolve to a place where it adds value to consumers’ lives on a regular basis, as opposed to interrupting and annoying us all day long… 

    When that happens, Facebook’s implicit advantage – that it knows who we are – will become commodified, and perhaps – just perhaps – the open web will once again thrive.

    http://battellemedia.com/archives/2016/10/google-capitulates-to-facebooks-identity-machine.php

     
  • feedwordpress 05:45:24 on 2016/01/22 Permalink
    Tags: , , , Social Media,   

    On Medium, Facebook, and the Graph Conflict 

    The post On Medium, Facebook, and the Graph Conflict appeared first on John Battelle's Search Blog.

    I double took upon arriving at Medium just now, fingers flexed to write about semi-private data and hotel rooms (trust me, it’s gonna be great).

    But upon my arrival, I was greeted thusly:

    Screen Shot 2016-01-21 at 9.13.43 PM

    Now, I have no categorical beef with Facebook, I understand the value of its network as much as the next publisher. But it always struck me that Medium was forging a third way — it’s not a blogging platform, quite, at least as we used to understand them. And it’s not a social network, though it has a social feel. It’s something … of itself, and that’s a good thing.

    So when I saw that prompt, my shoulders sagged a bit. And I may have let a bit more air than usual out of my nose. Then I hit the little “X” in the right hand corner of the prompt, and prepared to write. (No, really! Think about what the Internet of Things will do to hotel anthropology! The data! The renegotiation of a sacred social compact!)

    But then something tugged at me. Wait, I thought. Did Medium really just ask me to connect my identity in Medium, to … Facebook?

    No, I countered. More likely they are just testing it out, seeing the uptake, learning. I’d certainly do the same.

    I decided to test my theory by logging on with another identity, that ofNewCo, which is experimenting with the platform as a publisher. (Aside: Ipredicted this will be a breakout year for Medium, and I’m a unabashed fan of this place). Surely if this was a test, I wouldn’t see the same prompt as I had previously, when I logged on as “John Battelle.”

    But alas, and indeed, the same Facebook prompt appeared under my NewCo identity. Unless I got extremely lucky (in terms of odds, anyway), this doesn’t appear to be a test.

    When I first logged on to Medium (and most likely, when you first logged on as well), it asked me to connect to Twitter. That’s how I got my first 18K or so “followers” on Medium — they were all the people both on Twitter and on Medium — and I accepted that deal. Medium also auto-followed anyone on Medium that I also followed on Twitter. OK, cool. Gas, meet carburetor.

    Now as has been discussed to the point of amnesia, Twitter employs a public follow model, and at its core is driven by a publicly declared interest graph.

    Facebook, on the other hand, is driven by the perception of a private friend graph. I say “perception” because I think the newsfeed (and therefore the lion’s share of the Facebook experience) has morphed (evolved? mutated?) into something else entirely — it’s very clearly now a cross breed of true friends and family with … well, whatever the Like button has come to mean, as well as the new follower model the company has created for public figures and brands. Oh, plus about a hundred (a thousand? we don’t know) other things that are part of a rather murky (but still, well intentioned!) secret sauce.

    But I digress. The point is, someone is trying to put their fish sticks in my chocolate, and I’m not sure I like it. I wonder if the sign up process now has an option to create your Medium account purely by connecting to Facebook? Hang on a minute…..(creates icognito tab…fires up medium.com…oh wait…huh…) it’s been two years, you can choose Twitter, Facebook, or Google.

     Screen Shot 2016-01-21 at 9.08.55 PM

    Jeez. Which means that there are neighborhoods here in Medium — those who logged in with Twitter, and those who logged in with Facebook (I bet the Google option is a still a pretty small zip code — but interesting!).

    Is there a “Facebook Medium”? Who out there is reading and connected via Facebook? What’s the experience like? Anyone connected BOTH Facebook and Twitter? Or…all three?!

    Please, do enlighten me. We must co-create an ethnography of the place!

    And wait! If you want more folks to join this conversation, please RT this. Or Like It On Facebook. You know, hit the, um, Social Action Button. Yes, I’ve never asked that here before. But … I did in my cross post on Medium so…

    The post On Medium, Facebook, and the Graph Conflict appeared first on John Battelle's Search Blog.

     
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