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  • feedwordpress 14:40:09 on 2017/04/03 Permalink
    Tags: , health, , policy,   

    Bad Policy Makes Us Sick. Business Must Lead Us Back. 

    The post Bad Policy Makes Us Sick. Business Must Lead Us Back. appeared first on John Battelle's Search Blog.

    WALL-E-382

    (Cross posted from NewCo Shift)

    Walking around Disneyland with my daughter the other night, I found myself face to face with one of our country’s most intractable taboos.

    (Disneyland is still awesome for me, as a kid from 1970s LA. Truly magical.)

    If you’re an observer of crowds, one of the more prominent features of the Disneyland crowd is how generally overweight our country has become (I live in the Bay area, and readily admit my interaction with folks on most days is not representative of a broad cross section of our population). I’d estimate at least a third of the folks at Disney are seeing Mike and Molly-level images in the mirror — and about 2–3% or so have more weight than they can carry around, and have therefore graduated to “mobility scooters.”

    These industrial strength scooters have become commonplace at the Happiest Place on Earth. I’m guessing from the name that they were initially created for disabled and elderly folks, but clearly they’ve been reinforced for more rigorous duty. For every one of them we saw piloted by a fellow with a knee brace or an elderly grandmother, there were ten requisitioned for moving Big People around.

    For a spell, I sat on a bench with my daughter and watched them wheel by.

    I fell into reverie, thinking about how our policy choices have led to a predictable and avoidable epidemic, and how that epidemic mirrors many others in what is increasingly feeling like a gravely ill society. Our maddening melange of libertarian individualism, technological (and medical) savior-ism, American exceptionalism, and steroidal capitalism has delivered us a health care horror show — one with an endless appetite for cheap food, expensive medicine, and hollow self-delusion.

    It strikes me nowhere can we identify how badly we need a new compact between business and society than right here on Disney’s Main Street USA. Libertarians and fanatical anti-regulation types love to claim that individual responsibility is paramount, and I suppose that means the growing percentage of obese people in our society are all at fault, and deserve the shame our culture heaps upon them. I tend to believe otherwise, that outcomes are driven by inputs, and right now, the inputs in our society are making us very, very sick.

    Can we face up to this fact without dehumanizing or victimizing the people who now comprise more than a third of the US population? Is talking out loud about this issue even allowed? (I think I’m about to find out…)

    It certainly feels taboo, because these are real human beings we’re talking about, and our society relentlessly shames overweight people as lacking will power and failing to conform to ideal body images projected in popular culture.

    But come on, America’s obesity epidemic has been building for decades, and it’s only getting worse. When will we call it what it really is: A public health crisis, driven by outdated and dangerous policies around food subsidies and health care?

    First and foremost amongst those failed policies is our society’s approach to food — how we grow it, how we market it, and certainly how we eat it. In short, we subsidize cheap calories — in particular sugar and corn syrup — and we’ve forsworn nutrition for convenience. Food companies, driven as all businesses are by profit and policy inputs, are literally rewarded for selling as much of their product to us as they can, regardless of the consequences. It feels an awful lot like our approach to energy — just as we’re hooked on cheap and environmentally damaging carbon-based fuels, we’ve built an entire economy on cheap and physically destructive food, and there are extraordinarily powerful forces at work insuring things stay that way.

    (I should note that I actually do not lay blame at the feet of these forces — I believe they exist because we’ve created a system that requires them to act the way they do. The only way to change that is to change the rules of the system, not to reactively punish large corporations for doing what our society incentivizes them to do.)

    Adding to the policy failure is our society’s approach to health care. Everyone seems to agree it’s a mess, but we have to think systemically if we’re going to fix it. Believe what you will about Obamacare, but they got one thing absolutely right: The new program instituted a historic shift from a reactive to a proactive stance. How? Through the economic lever of how payments were processed. The old government healthcare (and let’s not fool ourselves, the government is the single largest force in healthcare, period) paid set fees for service. This created a moral hazard in the market, as actors organized themselves around creating as many payment opportunities as possible. Need a knee replacement because you’re overweight? Check, there’s a fee for service. Knee replacement didn’t work, because you’re overweight and/or didn’t have proper follow up by your doctor? Check, we’ll do another one. Broke your hip because the second knee buckled? Check, there’s a third service to get paid for.

    Obamacare is in the process of shifting government payments away from fee-for-service and toward outcomes — doctors and hospitals are paid a certain amount for a positive health outcome, and that’s that. No more triple knee surgeries — you get paid when the patient’s surgery is proven to have worked. There’s a set amount for that outcome, and that’s it. This kind of economic incentive drives markets to optimize for proactive health care — the kind that creates early detection of potential obesity, supplying nutrition education so the knee replacement is never needed in the first place.

    It’s exactly this kind of thoughtful, informed policy we need right now if we’re going to solve our country’s obesity epidemic. And given the current administration, it’s highly unlikely we’ll see much of it coming out of Washington over the next four years. That means one thing: our country’s largest food and health care companies must get in front of this crisis, andlead. Whether or not they do, it’s abundantly clear is that our current crop of politicians will not. Meanwhile, our society is getting sicker, poorer, and more alienated. That’s not a recipe that’s good for anyone.

    The post Bad Policy Makes Us Sick. Business Must Lead Us Back. appeared first on John Battelle's Search Blog.

     
  • feedwordpress 22:31:56 on 2016/02/03 Permalink
    Tags: , , , , policy, , traffic, , waze   

    The Waze Effect: Flocking, AI, and Private Regulatory Capture 

    The post The Waze Effect: Flocking, AI, and Private Regulatory Capture appeared first on John Battelle's Search Blog.

    Screenshot_2015-04-20-18-03-49-1_resized-738987(image)

    A couple of weeks ago my wife and I were heading across the San Rafael bridge to downtown Oakland for a show at the Fox Theatre. As all Bay area drivers know, there’s a historically awful stretch of Interstate 80 along that route – a permanent traffic sh*t show. I considered taking San Pablo road, a major thoroughfare which parallels the freeway. But my wife fired up Waze instead, and we proceeded to follow an intricate set of instructions which took us onto frontage roads, side streets, and counter-intuitive detours. Despite our shared unease (unfamiliar streets through some blighted neighborhoods), we trusted the Waze algorithms – and we weren’t alone. In fact, a continuous stream of automobiles snaked along the very same improbable route – and inside the cars ahead and behind me, I saw glowing blue screens delivering similar instructions to the drivers within.

    About a year or so ago I started regularly using the Waze app  – which is to say, I started using it on familiar routes: to and from work, going to the ballpark, maneuvering across San Francisco for a meeting. Prior to that I only used the navigation app as an occasional replacement for Google Maps –  when I wasn’t sure how to get from point A to point B.

    Of course, Waze is a revelation for the uninitiated. It essentially turns your car into an autonomous vehicle, with you as a simple robot executing the commands of an extraordinarily sophisticated and crowd-sourced AI.

    But as I’m sure you’ve noticed if you’re a regular “Wazer,” the app is driving a tangible “flocking” behavior in a significant percentage of drivers on the road. In essence, Waze has built a real time layer of data and commands over our current traffic infrastructure. This new layer is owned and operated by a for-profit company (Google, which owns Waze), its algorithms necessarily protected as intellectual property. And because it’s so much better than what we had before, nearly everyone is thrilled with the deal (there are some upset homeowners tired of those new traffic flows, for instance).

    Since the rise of the automobile, we’ve managed traffic flows through a public commons – a slow moving but accountable ecosystem of local and national ordinances (speed limits, stop signs, traffic lights, etc) that were more or less consistent across all publicly owned road ways.

    Information-first tech platforms like Waze, Uber, and Airbnb are delivering innovative solutions to real world problems that were simply impossible for governments to address (or even imagine). At what point will Waze or something like it integrate with the traffic grid, and start to control the lights?

    I’ve written before about how we’re slowly replacing our public commons with corporate, for-profit solutions – but I sense a quickening afoot. There’s an inevitable collision between the public’s right to know, and a corporation’s need for profit (predicated on establishing competitive moats and protecting core intellectual property).  How exactly do these algorithms choose how best to guide us around? Is it fair to route traffic past people’s homes and/or away from roadside businesses? Should we just throw up our hands and “trust the tech?”

    We’ve already been practicing solutions to these questions, first with the Web, then with Google search and the Facebook Newsfeed, and now with Waze. But absent a more robust dialog addressing these issues, we run a real risk of creating a new kind of regulatory capture – not in the classic sense, where corrupt public officials preference one company over another, but rather a more private kind, where a for-profit corporation literally becomes the regulatory framework itself – not through malicious intent or greed, but simply by offering a better way.

    The post The Waze Effect: Flocking, AI, and Private Regulatory Capture appeared first on John Battelle's Search Blog.

     
  • feedwordpress 03:46:59 on 2015/12/28 Permalink
    Tags: , Capitalism, Good Reads, policy, Robert Reich   

    Robert Reich: “Saving Capitalism” From Itself 

    The post Robert Reich: “Saving Capitalism” From Itself appeared first on John Battelle's Search Blog.

    Robert B. Reich Photo and Book with Black Border 08042015Robert Reich’s Saving Capitalism: For the Many, Not the Few is a readable rant that – should you disagree with Reich’s central premise – will elicit eye-rolls and summary dismissal. But while his well-known political ideology (he served as Secretary of Labor under Clinton) is on constant display, I found Reich’s book both timely and important.

    I am drawn to any work that posits a better way forward, and as you might expect, I agree with Reich far more often than not. You have to be willfully ignorant to pretend our current economic system is equitable (Reich argues we’re in the “second Gilded Age“) or capable of creating long-term increasing returns. And while many in our industry cling to libertarian fantasies in which technologic silver bullets solve our every social need, back here on earth we need to do better than pine for the singularity. Fixing income inequality and the loss of the middle class requires hard policy choices and a re-framing of the problems at hand.

    Reich’s compact book lays out a strong prescription for what he feels is ailing our capitalist system. Anyone in tech should pay attention: Reich lumps the tech elite right alongside bankers, big pharma, and agribusiness as the new monopolists, and argues that if our capitalist society is to truly prosper, some pretty fundamental changes have to occur in both our economic policy as well as the structure, practices, and purpose of the companies we build.

    Most of Reich’s argument turns on this simple premise: The debate between “free markets” and “government intrusion” is a false choice. “The central choice is not between the “free market” and government;” Reich argues, “it is between a market organized for broadly based prosperity and one designed to deliver almost all the gains to a few at the top.”

    Reich goes on to deliver example after example of how the rules governing our current capitalist system are rigged to deliver “pre-distributions” of wealth to those in power. From banking to broadband, pharma to agriculture, Reich details subtle market mechanisms that concentrate power and capital into the hands of the “new oligarchs.” Government doesn’t intrude on markets,Reich argues, in fact government creates markets. Citing regulatory and enforcement frameworks for property, monopoly, contract, and bankruptcy law, Reich argues that opposition to government regulation “hides a larger reality: the necessary role of government in designing, organizing, and enforcing the market to begin with.”

    The proper role of government, Reich argues, is to insure fairness to all – and today’s capitalist system is anything but fair. Reich traces the role of money in politics, for example, and the disastrous roll back of regulations limiting corporate giving to political campaigns. He shows how corporate lobbying has effectively hamstrung food safety legislation and stifled innovation in our nation’s infrastructure. He details how corporations have successfully lobbied for tax loopholes that allow for massive increases in executive pay.

    Reich takes on several sacred American myths along the way. One is the idea that corporations must be run to maximize profit – the almighty “shareholder return.” “The idea that shareholders are a corporation’s only owners, and therefore that the sole purpose of the corporation is to maximize the value of their investments, appears nowhere in the law,” Reich writes. Instead, Reich argues, corporations should balance many constituents – employees, customers, communities impacted by their operations and their products. And in fact, this idea was once quite commonplace in American capitalism, Reich reminds us. Back in the 1950s, Fortune magazine exhorted its readers to act like “industrials statesman” who “regard business management as a stewardship, and … operate the economy as a public trust for the benefit of all the people.”

    Reich also skewers the American myth of meritocracy – that we are paid what we are worth. “The notion that you’re paid what you’re “worth” is by now so deeply ingrained in the public consciousness that many who earn very little assume it’s their own fault,” Reich writes. “They feel ashamed of what they see as a personal failure—a lack of brains or a deficiency of character. [But] those who are rich and becoming ever more so are neither smarter nor morally superior to anyone else.”

    I have a feeling there are more than a few folks in the Valley who’d disagree with that last statement.

    Here are a few more of Reich’s tidbits:

    – The $26.7 billion distributed to (recently bailed out) Wall Street bankers in 2013 bonuses would have been enough to more than double the pay of every one of America’s 1,007,000 full-time minimum-wage workers.

    – In 2001, the top ten websites accounted for 31 percent of all page views in America, by 2010 the top ten accounted for 75 percent.

    – Google and Apple have been spending more money acquiring and litigating over patents than on doing research and development.

    – The richest four hundred Americans have more wealth than the bottom 50 percent of Americans put together.

    – Fast food and low-wage service jobs are subsidized by public benefits, driving significant profits for large corporations.

    Capitalism must be “saved from its own excess,” Reich concludes. “There is simply no way the American economy can be sustained if the richest 10 percent continue to reap all the economic gains while the poorest 90 percent grow poorer; there is no way American democracy can be maintained if the voices of the vast majority continue to be ignored.”

    Reich’s prescription includes overturning Citizens United, considering a basic universal income, rethinking our intellectual property, patent, and copyright laws to insure wealth created by innovation ultimately returns to the public domain, and nothing less than the “reinvention of the corporation.”

    It’s that last thought that was the true “aha!” for me – it echoed my own thinking about what I’ve come to call the “NewCo narrative” – the story of a new kind of corporation, one driven as much by purpose as profit. I didn’t read “Saving Capitalism” expecting to find affirmation for our nascent movement, but I’ll admit it was satisfying to hear Reich calling for a new approach to corporate philosophy. “We’re likely to see a reversion to a time when many jobs were considered “callings,” expressing a deeply personal commitment rather than simply a means of acquiring money,” Reich writes, arguing that in the end, workers and consumers will be the most effective agents of change in our economy, be it through the ballot box (Reich does raise the specter of a populist third party separate from either Democrats or Republicans), or, more likely, through the formation of new kinds of companies which see themselves as responsible citizens of the world. Hear Hear!


    The post Robert Reich: “Saving Capitalism” From Itself appeared first on John Battelle's Search Blog.

     
  • feedwordpress 05:15:45 on 2015/01/12 Permalink
    Tags: , app store, , , , , , , , policy,   

    App Stores Must Go 

    The post App Stores Must Go appeared first on John Battelle's Search Blog.

    appstores2014 was the year the industry woke up to the power of mobile app installs, and the advertising platforms that drive them. Facebook’s impressive mobile revenue numbers – 66% of its Q3 2014 revenue and growing  – are a proxy for the mobile economy at large, and while the company doesn’t divulge what percentage of that revenue is app install advertising, estimates range from a third to a half – which means that Facebook made anywhere from $700 million to more than a billion dollars in one quarter on app install advertising. That’s potentially $4 billion+ a year of app installs, just on Facebook. Yow. That kind of growth is reminiscent of search revenues a decade ago.

    But as I’ve written before, app installs are only the beginning of an ongoing marketing relationship that an app publisher must have with its consumer. It’s one thing to get your app installed, but quite another to get people to keep opening it, using it, and ultimately, doing things that create revenue for you. The next step after app install revenue is “app re-engagement,” and the battle to win this emerging category is already underway, with all the major platforms (Twitter, Yahoo, Google, Facebook) rolling out products, and a slew of startups vying for share (and M&A glory, I’d wager).

    Over time, app install revenue is bound to wane, and app re-engagement revenue will wax, to the point where the latter is inevitably larger than the former. Neither will disappear entirely, of course, but as the mobile model matures, it’s likely they will take new form. But the following three steps will remain constant – they were true before apps (when we called Internet services “websites”), and they were true before the Internet itself:

    1. Get people to notice your product or service, and engage with it for the first time. 
    2. Get people to come back, and keep sampling your product or service. 
    3. Get people to regularly give you their money for your product or service.

    We’ve now got a reliable model for #1: It’s the combination of the app store platform and app install advertising. #2 is coming along as well, as I mentioned above.

    But what of #3? It’s one thing to get someone to give you a few bucks for your app, but how can you keep them giving you money (or doing things that make you money, like ordering on GrubHub)? If app makers are spending an unhealthy percentage of their capital on advertising, innovation in product will suffer, and we won’t get apps that people are willing to continually pay for. It strikes me, after any number of conversations I’ve had around the state of mobile, that mobile markets in the US will slowly but surely evolve toward the norms currently in place in Asia, where advertising is a minority of mobile revenues, and in-app commerce of all kinds is the standard. After all, that’s how it is for business in general – advertising is a small but significant percentage of overall revenues.

    But for this to occur, our process of app discovery and engagement has to rationalize – it’s simply too expensive to build a loyal audience in mobile, and the top 1-2% of apps can afford to price the rest of the market out. This is the great failure – or cynical intention – of Apple and Google’s hobbled app store strategy. There simply should not be one app store per platform – they’re what Steve Jobs would call “orifices” – monopolistic constructs created to consolidate control. App stores stifle innovation – they are damage, and the Internet will eventually route around them. 2015 should be the year that becomes evident.

    My other recent musings on mobile can be found here.  

    The post App Stores Must Go appeared first on John Battelle's Search Blog.

     
  • feedwordpress 04:10:30 on 2014/11/06 Permalink
    Tags: , , , policy,   

    Whither the Public Commons? Enter The Private Corporation 

    The post Whither the Public Commons? Enter The Private Corporation appeared first on John Battelle's Search Blog.

    uber-protests-europe

    (image) From time to time a piece reminds us that we are in a slow, poorly articulated struggle over what we hold as a public commons. That was the case with Vanity Fair’s Man and Uber Man, a profile of Uber’s Travis Kalanick by Kara Swisher. Swisher deftly captures Kalanick’s combative approach in prosecuting what he calls Uber’s “political campaign” to beat established regulated markets in transportation, a campaign he believes he must win “98 to 2″ – because the candidate is a product, not a politician. In short, Uber can’t afford to win by a simple majority – this is a winner takes all scenario.

    This gives me pause, and I sense I’m not alone. On the one hand, we praise Uber for identifying a huge market encumbered by slow moving bureaucracy, and creating a service markedly better than its alternatives. That’s what I’ve called an “Information First” company.  On the other hand, we worry about what it means when something that was once held in public commons – the right to transportation – is increasingly pushed aside in favor of private alternatives. Messy as it may be, our public transportation system is egalitarian in its approach, non-profit at its core, and truly public – as in, bound to the public commons through government regulation.

    Are we sure we want to outsource our commons to private companies? I think that’s the existential question we face as a society. I wrote about it three years ago in a post What Role Government? From it:

    Over the past five or six decades, we’ve slowly but surely transitioned several core responsibilities of our common lives from government to the private sector. Some shifts are still in early stages, others are nearly complete. But I’m not sure that we have truly considered, as a society, the implications of this movement, which seem significant to me. I’m no political scientist, but the net net of all this seems to be that we’re trusting private corporations to do what, for a long, long time, we considered was work entrusted to the common good. In short, we’ve put a great deal of our public trust into a system that, for all the good it’s done (and it’s done quite a lot), is driven by one core motivation: the pursuit of profit.

    The question of the role we wish government to play seems even more pressing given the advance of largely private services such as Uber. We are in the midst of a heated social conversation around the topic, and we see the edges of it when silly insta-startups pop up to privatize public space such as parking spots. In my longer piece, I identify a series of areas where we’ve outsourced formerly public “features” of our lives to private companies. The trend has only strengthened since, and I don’t expect it will flag anytime soon.

    So perhaps instead of “What Role Government,” or “What Commons Do We Wish For,” the question we need to ask ourselves is this: What kind of a corporation do we want? If we are going to have corporations play a larger and larger role in what we formerly understood to be the public commons, we might want to we spend a few cycles asking ourselves what kinds of behaviors and values we want our companies to exhibit?

    Come to think of it, that’s kind of why I started NewCo last year. It strikes me that we’re just starting to have a conversation about those corporate values. I laid out some of this in What makes a company a “NewCo”?, to wit:

    Driven by capitalism’s central motive – profit – corporations have become one of the most powerful actors on the global stage. Besides government, no other institution in society has amassed as much wealth, power, and control as the corporation.

    But at their core, corporations are just people. And over the past few decades, in parallel with the rise of the Internet, those people have begun a quiet revolution that has redefined what a “corporation” can be.

    The global economy is transitioning from hierarchical models of command and control to more networked and flexible approaches. A new kind of organization – one that measures its success by more than profit – has emerged. We call these companies “NewCos.” As the networked, information-first economy has taken hold, NewCos are building innovative, purpose-driven new ways of doing business.

    A NewCo views “work” as more than punching a clock or doing a job. The people behind these companies believe work can equate with passion, community, and a force for positive change.

     

    It’s fascinating to watch the debate over Uber play out – is it a good actor, or a bad one? Is its CEO a driven role model or a bully? Or is it, perhaps, still figuring out what it really means to have the public trust? Once you’ve won that trust,  well, maybe that’s when the real work begins.

    The post Whither the Public Commons? Enter The Private Corporation appeared first on John Battelle's Search Blog.

     
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