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  • feedwordpress 05:50:11 on 2016/03/08 Permalink
    Tags: chiclets, , , , mobile, ,   

    Metaservices FTW! 

    The post Metaservices FTW! appeared first on John Battelle's Search Blog.

    Chiclets

    Way back when — well, a few years back anyway— I wrote a series of posts around the idea of “metaservices.” As I mused, I engaged in a bit of derision around the current state (at that point) of the mobile ecosystem, calling it “chiclet-ized” — silos of useful data without a true Internet between them. You know, like individually wrapped cubes of shiny, colored gum that you had to chew one at a time.

    I suggested that we needed a connective layer between all those chiclets, letting information flow between all those amazing services.

    It’s happening. First, with deep linking, which has successfully integrated the apps, the mobile OS via notification layer, email, and the broader mobile and desktop web. And now with an emerging, multi-tasking layer of user command and control based on the simplest of interfaces: Text.

    Check out Prompt, which TechCrunch aptly called “a command line for the real world.” Prompt is about two things. First, integrations with useful mobile services — the chiclets. And second, a simple, social, text-like interface that allows us to get shit done. Text Uber, get a car. Text Nest, turn your thermostat down. Text Google, get a search result. Text Facebook, post a status update. Text any smart service, get shit done.

    Bots are at the center of this interface — simple, rules-based bots that take our commands, execute them, and tell us of the result. It’s not rocket science, and that’s kind of the point.

    It’s great. It’s right. It’s going to work — but only if we remember the other side of the coin. Links should go both ways, after all. If Prompt and others like it want to win, they have to become a clearing house for both data going out — our commands — as well as data coming in. It’s one thing to tell our bots and services what to do. It’s another to allow them to talk to each other, and to instrument a platform that gives us control of how they might combine. Once we light that candle, the Internet will shift to another level entirely.

    The post Metaservices FTW! appeared first on John Battelle's Search Blog.

     
  • feedwordpress 03:38:40 on 2016/01/13 Permalink
    Tags: back linking, , , , mobile, ,   

    Mobile Gets a Back Button 

    The post Mobile Gets a Back Button appeared first on John Battelle's Search Blog.

    Screen Shot 2016-01-12 at 6.32.45 PMI just opened an email on my phone. It was from a fellow I don’t know, inviting me to an event I’d never heard of. Intrigued, I clicked on the fellow’s LinkedIn, which was part of his email signature.

    That link opened the LinkedIn app on my phone. In the fellow’s LI feed was another link, this one to a tweet he had mentioned in his feed. The tweet happened to be from a person I know, so I clicked on it, and the Twitter app opened on my phone. I read the tweet, then pressed the back button and….

    Wait, the WHAT? The back button? But…back buttons only exist in a Browser, on the PC Web, right?

    Yes, that used to be true, but finally, after years of chicletized, silo’d apps that refuse to talk to one another, finally, the chocolate is meeting the peanut butter. The mobile operating sysem — well, Android anyway — is finally acting like a big-ass web browser, only better — with sensors, location data, and other contextual awareness.

    It doesn’t happen a lot, but thanks to deep linking and the inevitable need of commerce to connect and convert, it’s happening more and more, and it represents the future of mobile. The chocolaty goodness of the linked web is merging with the peanut-buttery awesomeness of mobile devices.

    It’s about time.

    The post Mobile Gets a Back Button appeared first on John Battelle's Search Blog.

     
  • feedwordpress 23:54:02 on 2016/01/03 Permalink
    Tags: , , blockchain, china, , , , , mobile, , , sports, ,   

    Predictions 2016: Apple, Tesla, Google, Medium, Adtech, Microsoft, IoT, and Business on a Mission 

    The post Predictions 2016: Apple, Tesla, Google, Medium, Adtech, Microsoft, IoT, and Business on a Mission appeared first on John Battelle's Search Blog.

    Nostradamus_propheciesTwelve years of making predictions doesn’t make writing them any easier, regardless of my relatively good showing in 2015. In fact, I briefly considered taking the year off – who am I to make predictions anyway? And so much has changed in the past few years – for me personally, and certainly for the industries to which I pay the most attention. But the rigor of thinking about the year ahead is addictive – it provides a framework for my writing, and a snapshot of what I find fascinating and noteworthy. And given that more than 125,000 of you read my post summarizing how I did in 2015 (thanks Medium and LinkedIn!), it was really you who’ve encouraged me to have at it again for 2016. I hope you’ll find these thought provoking, at the very least, and worthy of comment or debate, should you be so inclined.

    So let’s get to it.

    1. 2016 will be the year that “business on a mission” goes mainstream. It started in the hippie era and gained ground with well meaning but outlying companies like Ben & Jerry’s and Patagonia; but it took the technology startup era to prove its merits, and the climate crisis to push it to the fore. Businesses driven by more than profit are businesses that attract the best talent, create the most value, and ultimately provide the most benefit to society. Extractive, profit-first businesses are already on the way out, but 2016 will be seen as the year their dominance peaks. This trend will evince itself in many forms: We’ll see massive older companies shift their marketing focus to purpose-based messaging – both to insure top talent considers them as a career choice, and to maintain relevance to a new generation of purpose-based consumers. We’ll see mainstream media outlets start to cover the social and environmental impact of companies in more than just annual “Doing Well By Doing Good” roundups. In fact, the mainstream press will tire of ogling shiny tech startups and idolizing their newly-rich founders. We’ll see the launch of well-funded initiatives attempting to track the “true cost” of consumer goods and services, and rising support for triple-bottom line and B corps. And of course we’ll see politicians pick up the meme – particularly in Europe – appealing to voters by demanding businesses become true citizens of our society. Oh, and our little startup, NewCo, will play a small but I hope important role in all this happening!

    2. Mobile will finally mean more than apps. Last year I predicted that a new mobile startup will force a “new approach to mobile user interfaces.” I graded myself as half right – I think last year we laid the groundwork for that new approach, but no single mobile startup was responsible for what ultimately is an ecosystem shift. That shift will accelerate in 2016, and by year’s end, we’ll find ourselves interacting with our technology in new and far more “web like” ways – bouncing from link to link, service to service, much as we did on the original web, but with the power, context, and sensor-laden enablement of mobile apps and devices. This will be aided by the widespread adoption of deep links and services like Google’s App Streaming.

    3. Twitter makes a comeback. Ouch, 2015 was not kind to Twitter, especially if you were a stockholder. But in 2016, Twitter will find a way back to mainstream relevance (and stock appreciation). How? Well, I’m threatening my own chances at getting this prediction right by being too specific, but here goes: Twitter will take Moments, which was not exactly a hit with the Twitterati (IE, folks like me), and begin to evolve it to a far more granular level. At present, Moments are very lowest common denominator – NFL highlights, reality TV roundups, you know, standard Yahoo home page crap. But if Twitter can take each of our interest graphs and create automated “Moments” that deliver true value, well, that’s something everyone would appreciate. The first version of Moments was built for those who don’t really use Twitter. The next rev will be for those that do – and that could change everything. Extra credit prediction: Twitter will tap crowd-sourced curators to create Moments, and that will create a new ecosystem of value for both the company and its constituents.

    4. Adtech and the Internet of Things begins to merge. OK, this is utterly speculative, but it just makes sense to me. The Internet of Things requires several things to really take off: First, use cases where connecting the physical to the digital adds true value. We’ve now seen enough of these to believe that “every physical item will have a chip embedded in it.” Examples include sensors in jet engines (and just about everything else of industrial significance), exercise and health wearables, and home automation, to name but a few. But as I wrote earlier this year, we must not forget the Internet when we remember the things. And the Internet wants to connect all those things, and allow them to message to each other, run auctions where value is determined and exchanged, and then transact and account for it all based on a nearly impossible to comprehend amount of data and parameters.  Our current adtech system is perfectly engineered to do do that job. Sure, it currently slings trillions of ads around the Internet on a daily basis. And I’m not predicting that we’ll see ads on your Nest thermostat anytime soon. Instead, I’m suggesting that the underlying technology powering adtech is perfectly suited to execute the highly complicated and highly performant rules-based decisioning required for the Internet of Things to touch our lives on a regular basis. The groundwork for this combination will be laid in 2016. Related: We will most likely see a blockchain-based entrant in adtech in 2016, if we haven’t already (I couldn’t find one, but I may have missed it….).

    5. Tesla’s Model 3 will garner more than 100,000 pre-orders, but Tesla will have a rough year of news. I’m as excited as anyone about a $35,000 all electric car that has a range of 200 miles and a total cost of ownership well below your average mid-market sedan. And I’m guessing when Tesla opens pre-orders in March of 2016, more than 100,000 folks will get in line to reserve one. That’d be four times the pre orders for the Model X, but that car is priced four times as high. These pre-orders will drive Tesla’s stock to untold heights, but it’s not easy being Tesla, and the reality of building both the Model 3 and its gigafactory will force setbacks and delays, and the company will most likely have a volatile year of headlines.

    6. Publishers and platforms come to terms. I like Fred’s prediction that there’ll be a reckoning between large publishers and social platforms, and that it will end badly for one or more publishers. But I’m more bullish on how publishers will leverage platforms, and in 2016, Medium, LinkedIn, and Facebook will all make strides in helping all publishers succeed – especially mid-sized ones. Twitter may as well, if the details in prediction #3 bears out.

    7. Search has a dominant year, thanks in large part to voice and AI. In the past few years, search has fallen out of favor, as industry watchers focused on the shinier new social and mobile platforms, and pointed out that search is, at its core, the product of the PC-focused web. But I think we’re very close to an era of ambient intelligence, where the world becomes query-able. It’s now quite common to ask Siri, Google, Amazon’s Alexa, and Cortana just about anything and expect a decent response (my experience is that Google runs circles around Siri, but then again, I’ve never used Alexa or Cortana). And increasingly, search happens without a query – anticipating your needs before you even make them. If you count voice and contextual queries along with more traditional “type in” traffic, search volume will be way, way up in 2016. The only question is – can revenue models shift as quickly as use cases have?

    8. Apple endures a boring year. Yes, those of you who know me well may think this is projected schadenfreude, but in fact, I think it has more to do with the laws of corporate gravity. Apple is the most highly valued company in the world, and therefore has almost unmanageable expectations to meet. With the Watch and Apple Pay already in market, most folks expect a slew of incrementalism from the company in 2016 – updated models and software versions, but short of yet another iPhone folks feel obliged to purchase, there’ll be nothing spectacular. I don’t think folks will be calling for Tim Cook’s head, but many will wonder if Apple is meandering its way toward a boring, profit-milking middle age.

    9. Microsoft and Google get serious about hardware. Microsoft has already committed to its well-regarded Surface line, and Google has been dabbling with hardware with what have essentially been limited-run, high-end products in the Chromebook Pixel and Nexus line of smart phones. But the benefits of tightly integrated hardware and software experiences will prove too tempting to both companies, and I expect them to expand their offerings in 2016.

    10. Medium has a breakout year. I’ve been watching the Medium platform closely ever since it launched, and I think 2016 will be the year Medium breaks into the world’s consciousness in a big way. Key to this happening: A native revenue model that allows publishers to really leverage the platform, and a tightly integrated loop of product development that makes reading Medium feel like reading your own, intelligently curated but still serendipitous personal magazine. Expect a slew of notable publication launches on Medium, as well as a growing number of “traditional” publishers who commit resources to the platform.

    11. China goes shopping. It didn’t really happen this year, did it? We all expected Alibaba et al to start snapping up US-based companies, but perhaps valuations were simply too high. But in 2016, highly capitalized consumer and enterprise companies with large customer bases will start to look for exits, and Chinese companies eager for a foothold in the US will start to open their wallets.

    12. Sports unbundle. The one thing keeping me from abandoning cable altogether is watching broadcasts of my beloved Giant’s home games. That’s pretty much it. I know it, Comcast knows it, the Giants and the MLB know it…and finally, I’ll be able to buy home games digitally. Most likely they’ll be offered a la carte, at a ridiculous markup, but from that toehold will come the eventual demise of the cable bundle altogether. Fear not for Comcast’s margins, however, because by 2017, Comcast will have become a major streaming competitor in its own right. But that’s a prediction for another year.

    Well, that’s a dozen, and while I could go on, I probably shouldn’t. And yes, I didn’t talk about VR (everyone else has already said it’s overhyped), or AI (it’ll be the talk of the year to be sure), and I held back from predicting any major Facebook news. Time will tell if I missed the boat there, but in the meantime, let me know what you think, and point me to your favorite predictions for the new year as well. Have a great 2016, everyone!

    Follow my work at NewCo with our daily newsletter here

    Related:

    Predictions 2015

    2015: How I Did

    Predictions 2014

    2014: How I Did

    Predictions 2013

    2013: How I Did

    Predictions 2012

    2012: How I Did

     

     

     

     

     

    The post Predictions 2016: Apple, Tesla, Google, Medium, Adtech, Microsoft, IoT, and Business on a Mission appeared first on John Battelle's Search Blog.

     
  • nmw 14:16:56 on 2015/01/12 Permalink
    Tags: , application, applications, , business model, business models, , mobile, revenue, revenues, , ,   

    In-App Commerce 

    App stores stifle innovation – they are damage, and the Internet will eventually route around them.

    http://battellemedia.com/archives/2015/01/3-waves-mobile-revenue.php

     
  • feedwordpress 00:00:36 on 2014/10/13 Permalink
    Tags: Andreessen, atlas, , , , , , living systems, , mobile, , physical web, , teenagers, , VC   

    Else 10.13.14: Smiling Happy Facebook People (Not Teens, Though) 

    The post Else 10.13.14: Smiling Happy Facebook People (Not Teens, Though) appeared first on John Battelle's Search Blog.

    Facebook Atlas

    Now you can buy real, smiling, happy shiny people all over the web, courtesy Facebook.

    Today’s summary covers the past two weeks of worthy reads, with a strong dose of the Internet’s twin titans Facebook and Google. I’ve also been busy writing on Searchblog, so you’ll find three of my own pieces highlighted below.

    Facebook’s new Atlas is a real threat to Google display dominance — Gigaom

    The first such challenge in … forever.

    Facebook is unleashing its ads—and surveillance—onto the internet at large – Quartz

    And while it took a long time, it’s now real. So what does it mean for publishers? Read on…

    A tip for media companies: Facebook isn’t your enemy, but it’s not your friend either — Gigaom

    The industry seems to be slowly waking up to the fact that Facebook is more complicated than perhaps we gave it credit for. Sure, BuzzFeed has been winning by leveraging viral content, but now that Facebook is leveraging its data across the web, including the data it picks up from publisher’s sites, those same publishers are starting to do the math and realize that perhaps they aren’t winning after all.

    Teens are officially over Facebook – The Washington Post

    Until they’re not.

    Programmatic Ad Buying to Reach $21 Billion – CMO Today – WSJ

    That’s a very large piece of a growing pie – and it’s set to only increase as programmatic underpins nearly all digital advertising, period.

    Some pros and cons of Google’s plan to give every “thing” a URL — Gigaom

    The phsyical and digital come one step to connection in this Google-led open source schema. Browse the web, browse the world…

    End-user computing — The Truant Haruspex — Medium

    I love pieces like this. From it: “We increasingly live in a computer-embroidered reality, and the ability to manipulate that reality is empowering. If we can find a way to bring that ability to a wide audience, it could have an impact comparable to the invention of the printing press.”

    A Secret of Uber’s Success: Struggling Workers – Bloomberg View

    “On-demand has thrived, in part, because the nation has dropped a bedraggled and optionless workforce in its lap — and on-demand’s success depends in part on the idea that our nation won’t change.”

    Venture capital and the great big Silicon Valley asshole game | PandoDaily

    Any piece that starts with “Silicon Valley has an asshole problem, and it’s high time we owned up to it” is going to get attention, and Sarah Lacy’s piece did exactly that. Lacy deconstructs the forces driving behaviors in the Valley these days, and finds our industry wanting.

    Killer Apps in the Gigabit Age | Pew Research Center’s Internet & American Life Project

    What might a true gigabit Internet bring? Pew asked the experts.

    A Master Class In Google — Backchannel — Medium

    Steven Levy is right – to understand the world today, it sure helps to understand Google. Not sure that’s possible, but one can try.

    Marc Andreessen on Finance: ‘We Can Reinvent the Entire Thing’ – Bloomberg

    This interview lit up the Interwebs big time last week.

    You are not your browser history. — Medium

    Artist Jer Thorp launches a project to visualize what can be known from browser history.

    New Statesman | The most influential tech company you’ve never heard of

    Spoiler: It’s Alcatel-Lucent.

    The NSA and Me – First Look

    Veteran NSA watcher James Bamford tells his story.

    The Next Stage of Mobile Quickening: Links Get Intelligent- Searchblog

    In which I argue that what Branch Metrics is doing is a good next step toward a true mobile web.

    My Picks for NewCo Silicon Valley – Searchblog

    NewCo SV is next week!

    Living Systems and The Information First Compan- Searchblog

    Companies that put information flows at the center of their businesses are winning.

    The post Else 10.13.14: Smiling Happy Facebook People (Not Teens, Though) appeared first on John Battelle's Search Blog.

     
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