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  • feedwordpress 19:08:46 on 2021/12/31 Permalink
    Tags: alphabet, , , , , , , , future of work, , , , , , oculus, , , , , , , , web 3   

    Predictions 2022 – Crypto, Climate, Big Tech, Streaming, Offices, Tik Tok…and (ugh) Trump 


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    Welcome to year nineteen of these annual predictions, which means….holy cow, twenty years of writing at this site. Searchblog has been neglected of late, running a media startup during a pandemic will do that to thoughtful writing. I hope to change that in 2022, starting with this bout of chin stroking. If you’re an old timer here, you know I don’t really prepare to write this post. Instead I sit down, summon the muse of flow, and let it rip in one go. Let’s get to it.

    1. Crypto blows up. 2022 will be a chaotic year for crypto – both the decentralized finance and social token/NFT portions of the industry, which will grow massively but be beset by fraud, grift, and regulatory uncertainty, as well as an explosion of new apps based on scaleable blockchains such as Solana and Avalanche. Most of these apps will fade (much as early dot com stocks did), but the overall space will be markedly larger as a result. And while 2021 was the year most of the world learned about crypto, 2022 will be the year crypto dominates the tech narrative. I’m holding off on calling a crash – ’22 feels a bit more like ’98 or ’99 than the year 2000, which is when “web1” topped out. But that first top is coming, and when it crests, look the f*ck out. Crypto is a far more integrated into the global economy than we might suspect. In fact, I’ll toss in a corollary to this first prediction: In 2022, a major story will break that exposes a major state actor has been manipulating the crypto markets in a bid to destroy US financial markets.
    2. Oculus will be a breakout hit, but it’ll  immediately be consumed in the same controversies besetting the rest of Facebook’s platforms. The company throws money and lobbyists at the problem, including enough advertising budget to mute mainstream press outrage.  Apple will try to capitalize on all of this FUD as it introduces its own VR play. Regardless, the Oculus division becomes a meaningful portion of Meta’s top line, which starts the change the narrative around Facebook’s surveillance capitalism business model.
    3. Twitter changes the game. I have no particular insight into new CEO Parag Agrawal, but the company has had a long suffering relationship with its true value in the world, and I think the table is set for an acceleration of its product in ways that will surprise and even delight its most ardent fans (I count myself somewhat reluctantly among them). How might this happen? First, look for a major announcement around how the company works with developers. Next, deeper support and integration of all things crypto, in particular crypto wallets like MetaMask. And last (and related), a play in portable identity, where your Twitter ID brings value across other apps and environments.
    4. Climate has its worst – and best – year ever. Worst because while 2021 was simply awful (I mean, the year ends with a winter draught, then a historic fire in… Boulder?) things can always get worse, and they will. Best, because finally, the political will to do something about it will rise, thanks mainly to the voice of young people around the world, and in particular in the United States.
    5. The return of the office. Yes, I know, everything’s changed because of the pandemic. But truth is, we work best when we work together, and by year’s end, the “new normal” will be the old normal – most of us will go back to going into work. A healthy new percentage of workers will remain remote, but look for trend stories in the Post and Times about how that portion of the workforce is feeling left out and anxious about missing out on key opportunities, connections, and promotions. One caveat to this prediction is the emergence of some awful new variant that sends us all back into our caves, but I refuse to consider such horrors. I REFUSE.
    6. Divisions in the US reaching a boiling point. I hate even writing these words, but with the midterms in 2022 and a ’24 campaign spinning up, Trump will return to the national stage. He’ll offer a north star for Big Lie-driven tribalism, a terrifying rise in domestic terrorism and hate crimes, all fueled by torrents of racial and economic anger. I really, really hope I’m wrong here. But this feels inevitable to me.
    7. Big Tech bulks up. Despite a doubling down in anti-trust saber rattling from the EU and the Biden administration, Big Tech companies must grow, and they’ll look toward orthogonal markets to do it. Meta and Apple will buy gaming companies, Amazon will buy enterprise software companies, and Google will buy a content library. Google’s always been a bit confused about what its entertainment strategy should be. YouTube is so damn big, and its search business so bulletproof, the company hasn’t really had to play the game the way Meta, Amazon, and Apple have. That likely changes in 22.
    8. The streaming market takes a pause. The advertising business has yet to catch up with consumer behavior in the streaming television market, and as I’ve written elsewhere, the consumer experience is fracking awful. In 2022, those chickens will come home to roost. There’s only so much attention in the world, and with more than $100 billon to invest in content in 2022, something’s gotta give. Plus, if we get through Omicron and back out into the world, consumers might just find themselves doing something besides binging forgettable, algorithmically manufactured programming. I’m not predicting that streaming crashes, but just that the market will have a year of consolidation and, I hope, improvements in its consumer experience and advertising technology stack.
    9. Tik Tok will fall out of favor in the US. Everyone is predicting that 2022 will be The Year Of Tik Tok, but I think they’re wrong in one big way: This won’t be a positive story. First off, the public will wake to the possibility that Tik Tok is, at its core, a massive Chinese PsyOp. Think I’m crazy? I certainly hope so! But you don’t have to wear a tin foil hat to be concerned about the fact that the world’s most powerful social algorithm is driven by a company with a member of the Chinese Communist Party on its board. And second, US-based competitors are already learning, fast, what makes Tik Tok tick. YouTube, Insta, Snap and others will take share all year long.
    10. Trump’s social media company delivers exactly nothing.  Hey, I needed one sandbag in the mix – and this one comes with a heaping side of schadenfreude. The company will become mired in legal fights, and Trump, having grifted a billion or so from favor-currying investors, will move on to ever more ruinous pursuits.

    Well, that’s ten, and I wanted to keep this year’s version under a thousand words. Have a wonderful New Year’s, dear readers. I hope I see you out there in the real world, and soon.


    Previous predictions:

    Predictions 2021

    Predictions 21: How I Did

    Predictions 2020

    2020: How I Did

    Predictions 2019

    2019: How I did

    Predictions 2018

    2018: How I Did

    Predictions 2017

    2017: How I Did

    Predictions 2016

    2016: How I Did

    Predictions 2015

    2015: How I Did

    Predictions 2014

    2014: How I Did

    Predictions 2013

    2013: How I Did

    Predictions 2012

    2012: How I Did

    Predictions 2011

    2011: How I Did

    Predictions 2010

    2010: How I Did

    2009 Predictions

    2009 How I Did

    2008 Predictions

    2008 How I Did

    2007 Predictions

    2007 How I Did

    2006 Predictions

    2006 How I Did

    2005 Predictions

    2005 How I Did

    2004 Predictions

    2004 How I Did

     
  • feedwordpress 18:24:38 on 2021/12/27 Permalink
    Tags: , , , , , ,   

    Facebook’s Pretty Bad, No, Terrible Awful Game Changing Year 


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    I don’t usually do this, but as I graded my annual predictions for the year, I ended up creating a pretty dense, link-filled syllabus of Facebook’s terrible 2021. I thought it deserved its own entry in the database of intentions, so herewith I present to you the full accounting of my 2021 prediction on the company: Facebook’s chickens come home to roost…2021 will be a dismal year for Facebook.

    Oh my, was it ever. Facebook’s year was so terrible, the company decided to change its name as a result. Because I took notes all year, here’s a brief review of Facebook’s 2021:

    I’ve left off dozens of ugly narratives while compiling this list – and admittedly, I’ve also left off a fair number of pro-Facebook responses  as well.  But overall, I think this particular prediction was pretty spot on. Let’s call it a win and move on…

     
  • feedwordpress 18:19:42 on 2021/12/27 Permalink
    Tags: , , , , , carbon, , , , , Discord, disinformation, , , , , , , , , , SPAC, stock markets, , , ,   

    Predictions 2021: How’d I Do? Pretty Damn Well. 


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    As has been my practice for nearly two decades, I penned a post full of prognostications at the end of last year.  As 2021 subsequently rolled by, I stashed away news items that might prove (or disprove) those predictions – knowing that this week, I’d take a look at how I did. How’d things turn out? Let’s roll the tape…

    My first prediction: Disinformation becomes the most important story of the year. At the time I wrote those words, Trump’s Big Lie was only two months old, and January 6th was just another day on the calendar.  A year later, that Big Lie has spawned countless others, culminating in one of the most damaging shifts in our nation’s politics since the Civil War. The Republican party is now fully captured by bullshit, and countless numbers of local, state, and national politicians are busy undermining democracy thanks to the Big Lie’s power.  A significant percentage of the US population has become unmoored from truth – and an equally significant group of us have simply thrown our hands up about it. Trust is at an all time low. This Barton Gellman piece in The Atlantic served as a wake up call late in the year – and its conclusions are terrifying: “We face a serious risk that American democracy as we know it will come to an end in 2024,” Gellman quotes an observer stating. “But urgent action is not happening.” I’m not happy about getting this one right, but as far as I’m concerned, this is still the most important story of the year – and the most terrifying.

    My next prediction: Facebook’s chickens come home to roost…2021 will be a dismal year for Facebook.  Oh my, was it ever. Facebook’s year was so terrible, the company decided to change its name as a result. Because I took notes all year, here’s a brief review of Facebook’s 2021:

    I’ve left off dozens of ugly narratives while compiling this list – and admittedly, I’ve also left off a fair number of pro-Facebook responses  as well.  But overall, I think this particular prediction was pretty spot on. Let’s call it a win and move on…

    My third prediction: AI has a mid-life crisis. This one bears a bit more explanation. From my post: “2021 will be the year society takes a step back and thinks hard about where this is all going … by year’s end, the AI narrative will be as much about hand wringing and regulatory oversight as it is about revolutionary breakthroughs.” I think I got this right as well, but I can’t prove it. The year started with a leading AI researcher calling the entire space a “dumpster fire.” Numerous fatal crashes with Teslas in self driving mode gave observers pause – perhaps this technology was not as ready as Elon Musk had claimed (and who the fuck is stupid enough to sleep in the back seat of a driverless Tesla, but…people are stupid sometimes). Furthermore, AI’s great proof – that it was better at reading X-rays than trained radiologists – was debunked. Academic journals continued to question whether “super intelligence” can ever be contained. Meanwhile, the bloom came off the “smart home” rose – “Alexa has turned out to be a voice-activated clock/radio with low retention” quips noted tech analyst Benedict Evans.  This AI stuff is hard – and while the tech is hard enough, the policy issues are even harder. 2021 was the year legislators were pummeled with Silicon Valley lobbying around how China is about to kill the US with its insurmountable lead in artificial intelligence. (And hey, China’s got the Minority Report market in the bag!) But it certainly wasn’t the year legislators did anything about AI, other than voice concerns. So, yes, we got the hand wringing and the focus on policy, but it’s a bit of a push on the prediction overall. Not enough proof points to give myself either a passing or a failing grade.

    Prediction #4: A wave of optimism around tech-driven innovation takes root. Yep, it’s pretty bold to predict a rebound in tech optimism when Big Tech is taking heavy fire, but I think I got this one right as well, thanks in large part to the world of crypto. It’s been three decades since I’ve seen an outburst of pure technology euphoria like the vibes coming off the crypto/web3/blockchain space. I’ve been monitoring crypto for years (one of my 2018 predictions was “Crypto/blockchain dies as a major story”), and went pretty deep this past 18 months or so. I am a cautious proponent of crypto’s technology,  philosophy, and new governance models, but there’s a hell of a lot of bullshit in there as well. Then again, the same was true three decades ago, back when the web was young. The difference this time? Scale. In the early 1990s, the web was an anomaly, and you could count its adherents in the tens of thousands. It took five years for that to scale to tens of millions, and the industry represented a tiny percentage of overall GDP. But in 2021, web3 scaled to impressive (some might say scary) numbers. Total cryptocurrency holdings rocketed from roughly $500 billion to more than $3 trillion this year. Crypto wallet Metamask, often (roughly) compared to the Netscape browser of Web 1, zoomed from half a million monthly active users to more than 21 million.  And NFTs – the web3 equivalent of dot com stocks – grew into a massive market as well, clocking more than $10 billion in purchases last quarter. The overall vibe of the crypto space is summed up in one catchphrase: “We’re all going to make it (WAGMI).” Perhaps (and yes, I do see a crash in our future), but if WAGMI doesn’t reflect a “wave of optimism,” I don’t know what does.

    Prediction #5: Google does in 2021 what I predicted it would in 2020: It zags. And what does a zag look like? From my piece: “Google will make a deeply surprising and game changing move.” And in fact, Google made two game changing moves in 2021, either of which might defend my assertion. In March, the company announced it would, as the WSJ covered it: “stop selling ads based on individuals’ browsing across multiple websites, a change that could hasten upheaval in the digital advertising industry.” This was a major shift in how the world’s largest advertising platform plied its trade, and while I’ll leave it to others to opine on the impact (and timing, which remains in flux), the reasoning behind it is crystal clear. As I wrote in my prediction “Google is fighting off a terrifying array of massive regulatory actions, and desperately needs to avoid looking like Facebook in the eyes of its employees, consumers, and business partners.” Changing the core of its data policies is a move designed to do just that.

    The second big move targeted Apple. In March the company lowered some fees that developers pay to use its Play store. And in October, it slashed all fees in half, effective next week. This is a major ecosystem shift – one that may well drive new and existing developers into building for Android first. And again, it positions Google to be the good guy in the eyes of developers, customers, and critically, regulators, who have been sizing up Apple for its monopolistic control of the iOS app store.

    My sixth prediction? Nothing will get done on tech regulation in the US. This one was far too easy to get right – with a pandemic raging, Congress deadlocked, and an agenda that included multiple trillion-dollar pieces of legislation, there was no way tech legislation would have passed this year. The Biden administration did heavy up on anti-Big Tech talent (Khan, Wu, et al), but they’ve not had either the time or the support to get much done, yet.

    Lucky #7:  A “new” social platform breaks out in 2021. I’ll admit, I was scratching my head around this one for months, nervous I’d take a whiff here. But then I got on Discord. From my original prediction: “Given the handcuffs 2021 will place on the traditional players in Big Tech, this coming year presents a perfect opportunity for a breakout player to redefine the social media category… It won’t be some ripoff version of what already exists. I’d either look to something like an evolved Signal, an app that already has a growing user base, or a from-nowhere startup that gets super hot, super fast.” Discord is kind of a combination of the two – a six-year-old startup with a dedicated user base that is focused on communications. The platform rethinks nearly everything about the “social graph,” and yes, it’s kind of a hot mess. But by summer of this year, Discord had reached 150 million daily users, putting it within spitting distance of Twitter (200m+) in terms of size. Discord is now valued at $15 billion – and it does not take advertising. For a deep dive on the company, I recommend reading Casey Newton and Packy McCormick.

    Unlucky #8: The markets take a breather, and SPACs get a bloody nose. Well, I was right on the latter, but wrong on the former. The markets only got hotter all year long, taking only the shortest of breaks to dip and then roar right back. But SPACs most definitely got bloodied – as early as as February, I noticed the concern in the financial press, and that narrative built all year long, with many high profile SPACs either failing or limping across the finish line. When the bright spot in the SPAC world is Donald Trump’s mostly fictional “social media company” – and that deal draws the interest of the SEC – well, the space ain’t exactly crushing it. But as I said, the markets did not take a breather – the Dow Jones and the S&P delivered nearly 20 percent gains. So I got one part right, and one part wrong. A push.

    Prediction #9: 2021 will be prove to be the last year of growth in gas-powered automobiles. Well, there’s no way I can prove this until the numbers come in for 2022, so I won’t bother trying to grade myself on this one. Call it a push, but I’ve been monitoring related news, and I’d say the prediction is certainly on trend. As usual, the Nordic countries led the way. In Norway, EV sales now account for an astounding 90+ percent of new car sales. Cities around the world are banning new gas stations. And GM, one of the largest automakers in the world, announced it will phase out the combustion engine by 2035.  NB: One of the best places to get and stay smart on EVs and de-carbonization in general is Azeem’s Exponential View. 

    Proving I should really stay away from geopolitics, Prediction #10: Africa rising, China…in question. I got the headline right – Africa is certainly rising, and China is a big question mark – but my detail was very wrong: “the breakout continent of 2021 will be Africa, home to many of the fastest growing countries in the world, and the focus of years of Chinese investment and diplomacy. After four years of US neglect, the Biden administration will realize it’s dangerously close to losing Africa altogether, and announce a massive investment in the continent.” Nope, did not happen. In fact, Biden decided to counter China in Africa with…an initiative in South America. Whiff. Moving on to my last, and possibly most depressing prediction:

    Prediction #11: Everyone loses their shit, in a good way. This was my way of saying that we’d get through the pandemic, and we’d all party like we deserve to party after 18 months of isolation and fear. We had the “hot vax summer” memes but….Delta and vaccine hesitancy killed that cold, then Omicron smacked us once more, even as we looked forward to what could have been a relatively normal holiday season. Ending on a rough note, but – this one was a whiff as well. I’m optimistic we’ll get through this, but I’m done trying to predict the course of this wily virus.

    So that’s the scorecard: Two whiffs, three pushes, and six scores. Not bad, in fact better than my average over these past 17 years. Maybe I should do this again. Look for my 2022 musings sometime later this week. And have a happy, safe, and sane New Years everybody. Thanks for reading.

     


     

    Previous predictions:

    Predictions 2021

    Predictions 2020

    2020: How I Did

    Predictions 2019

    2019: How I did

    Predictions 2018

    2018: How I Did

    Predictions 2017

    2017: How I Did

    Predictions 2016

    2016: How I Did

    Predictions 2015

    2015: How I Did

    Predictions 2014

    2014: How I Did

    Predictions 2013

    2013: How I Did

    Predictions 2012

    2012: How I Did

    Predictions 2011

    2011: How I Did

    Predictions 2010

    2010: How I Did

    2009 Predictions

    2009 How I Did

    2008 Predictions

    2008 How I Did

    2007 Predictions

    2007 How I Did

    2006 Predictions

    2006 How I Did

    2005 Predictions

    2005 How I Did

    2004 Predictions

    2004 How I Did

     
  • feedwordpress 14:08:39 on 2021/10/28 Permalink
    Tags: , , , , ,   

    The Recount Turns Two  


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    Two years ago The Recount moved out of beta with our first daily product. A short summary of national news, The Daily Recount was designed to cut through the bullshit endemic to mainstream media. As we grew, The Recount cultivated an incisive voice that never wastes time, rejects tired tropes, and focuses on the core values of journalism: Identifying the truth, holding powerful interests to account, and reflecting the world as it is today, not the way it used to be. 

    Twelve months later, that voice had found a huge audience on Twitter – which in 2020 was pretty much the white-hot center of the political narrative we were covering. In my post summarizing that first year, I laid out what we’d learned, and how the audience who had gathered around our work was responding. And I indulged in a bit of boasting: “Since launch one year ago,” I crowed, “our work has been viewed more than half a billion times.”

    We’ve shot well past the billion mark since then, with more than 3 billion audience impressions along the way. The past year has been full of milestones, lessons learned, and big plans for the future. Here are a few of them:

    • First and foremost: THANK YOU TEAM RECOUNT! We made it through the worst of a pandemic that shut down production, sparked confusion and contraction in media markets, and forced our entire team into their homes for the past 20 months. I can’t say enough about how extraordinary the folks at The Recount are – and how happy we were to re-open our new offices earlier this month. 
    • Even as Delta raged, we raised our Series B this past summer. This gave us the capital we needed to grow our edit staff, our coverage areas, and our distribution. 
    • Since then, we’ve doubled the size of our team, including nearly 50 full time editors and producers focused on our unique brand of visual journalism. And we brought on Ryan Kadro as our Chief Content Officer. Among many other things, Ryan will oversee our editorial strategy and lead the expansion of our streaming product. 
    • The Recount Wire, an expression of our editorial voice which I described last year as the “human algorithm” underpinning all of our work, has expanded its coverage of “moments that matter” to the people and narratives driving business, technology, and culture. 
    • We produced countless stellar features on everything from CEO pay to Basic Income, Bitcoin to the US Senate
    • Our signature style of “bringing the receipts” journalism tore up social platforms for yet another year, whether it was Dr. Fauci, Ron DeSantis, Trump, Zuckerberg, or the local police.   
    • You can view all our work on our newly redesigned site, which got a refresh for the first time since its launch two years ago.  
    • We added two extraordinary people to our Board of Directors: Maya Wiley, a respected legal expert and social justice advocate who recently ran for Mayor of New York, and Elisabeth Sami, a savvy veteran of the television and news industries’ shift to streaming who recently left NBC. 
    • We completely redesigned our daily newsletter, which has grown significantly and become my morning ritual for understanding the stories that matter across our four pillars of coverage. Sign up here
    • We launched our podcast unit straight into the teeth of the pandemic last year, and since then, have logged 7 million downloads. If you’re not listening to John Heilemann’s signature pod Hell & High Water, for example, you’re really missing out – it’s a gem. 
    • We kicked off new partnerships with amazing companies like P&G, Comcast, Yahoo!, Acast, Roku, YouTube and more. 

    It’s been a hell of a year – one that John Heilemann and I will recount in our annual “Recounting 2021” conversation this December –  but the next 12 months promise to be even more eventful. We’ll be debuting a new streaming service, launching new programming (like The Long Game featuring LZ Granderson and Will Leitch, coming next month), and adding even more talented journalists to our ranks. We’ll expand our presence on selected social platforms like Snap and TikTok. And we’ve got a few curveballs working as well – more on those as they land. And throughout the coming year, we’ll continue to keep close and knowing tabs on the worlds of politics, business, tech, and culture in order to help viewers beat back information overload – and keep the bullshit at bay. 

     
  • feedwordpress 19:56:45 on 2021/10/12 Permalink
    Tags: , , , OTT, , , television   

    Why Is The Streaming Experience So Terrible? 


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    I wrote this for P&G’s Signal360 publication, but I thought I’d toss it up here as well. I know I’ve been very, very absent from writing for – well, for the entire pandemic. I plan to change that, but for now, here’s a mini-rant (I could have gone on forever) about the state of the television experience for us cord cutters out there. 


    I can’t believe I’m about to write these words, but…I kind of miss cable TV.

    Now before you pile on, I know. I’ve lost no sleep over cable’s slow demise. The consumer experience was…not great. We paid for 500 channels of dreck, but watched, on average, five of them (or something like that). Decades of regional monopoly gave cable television scant reason to innovate — resulting in legendarily bad customer service, instantly out of date hardware, and utterly inscrutable remote controls (admit it, you could never find the mute button, could you?!).

    Streaming was supposed to change all that. The great unbundling meant consumers could choose which channels they wanted, and we’d all save money. Just as it did with music, technological innovation promised to reinvent a stagnant industry. We’d get all the wonderfulness of great television combined with the ease of the open internet! I for one couldn’t wait for it all to materialize.

    Until it actually did. And it was…exponentially worse.

    If you’re like the majority of American consumers, you probably cut the cord in the past five years. If you’re under 30, you likely never had a cord. When I dumped cable, I was instantly giddy. My $200 bill disappeared, replaced by $25 for YouTubeTV (so I could get sports and news, naturally), and a handful of $5-$10 additions — Netflix, Showtime, HBO. It was infinitely better, and less than half the cost. Sure, I had to juggle a few services, and not all of them played well with my Google Chromecast (my preferred way of getting TV programming from my phone to the big screen TV), but it was worth the effort. I was a trailblazer!

    Four years’ worth of “tech innovation” later, my television experience is a nightmare melange of competing tech and media platforms, none of which play nice together, and all of which are incomplete. Oh, and the bill? It’s back at $200 again.

    How’d we get here?

    First off, YouTubeTV is now $65 a month. That’s some impressive price leverage! Add $5 for Apple, $18 for Netflix, $15 for HBO Max, $8 for Hulu, $11 for Showtime, $20 for MLBTV, and another $50 or so for a bunch of other channels — and, well, now I’m paying the same price for an inferior experience. Want to watch a show? First remember which service it’s on, then remember your password, then navigate an entirely non-standard user interface to find the show, then cross your fingers and hope the platform supports streaming to your device of choice. If it doesn’t, you might just end up watching the show on your phone. ON A PHONE!

    And don’t get me started on those “smart TVs.” LG, Sony, Samsung, Google, Vizio — the whole lot of them have infected what used to be a simple piece of glass with impossibly complicated bloatware that has one goal: Locking you into their ecosystem. It’s madness.

    But guess what’s even worse? Yep…the ads. Remember how streaming was supposed to make the commercials better? Tailored to your interests, unobtrusive, data-enriched? I edited a cover story for Wired about all of this — in 1994! 30 years later, our industry still hasn’t figured out how to manage reach and frequency in a connected world. And from my own experience deep in the bowels of the connected television industry, this problem won’t be fixed for a long, long time.

    So let’s review: Compared to cable, streaming television has 1. A far worse user interface 2. Little to no cost advantage and 3. A far worse advertising experience — for both consumer AND advertiser. In fact, the only thing that has gotten materially better — and this is absolutely true — is the television programming itself.

    So how might we fix this mess? Well, if I could wave a magic wand, I’d start by creating an open, neutral protocol to which all streaming services adhered. This protocol would allow any and all streaming services to bundle their content with their business model (subscriptions, advertising, distribution policies, and the like). Anyone could then take that protocol and build what I call a “meta service” around it. Entrepreneurs would compete to build aggregate services which solved the consumer experience problem — which by default would also solve the  marketers’ problems as well. Imagine: one place to find all your television, with one interface to rule them all. Kind of like cable used to be — but better.

    We have the technology, we have the design chops, and we certainly have the content. We just need to get out of our own way. Come on, television industry: Let’s fix this mess!

     
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