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  • feedwordpress 13:54:54 on 2017/09/28 Permalink
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    Amazon’s HQ2 Isn’t a Headquarters. So What Is It? 

    The post Amazon’s HQ2 Isn’t a Headquarters. So What Is It? appeared first on John Battelle's Search Blog.

    Crossposted from NewCo Shift.

    Everyone’s favorite parlor game is “where will Amazon go?” Better to ask: Why does Amazon needs a second headquarters in the first place?

    It’s the future! Rendering of Amazon’s new Seattle HQ. The first and original one. 

    Why does Amazon want a new headquarters? Peruse the company’s RFP, and the company is frustratingly vague on the question. “Due to the successful growth of the Company,” Amazon says of itself in the royal third person, “it now requires a second corporate headquarters in North America.”

    It requires”?

    Is this a request for bulk discounts on toner ink? Did Jeff Bezos outsource this momentous and extremely public communication to his purchasing department? Is there really no more room in Seattle?

    So…Why? Why is Amazon doing this? If I were one of the hundreds of Mayors and local civic boosters huddling in meeting rooms around North America, that would be my first — and pretty much my only question. After all, if you don’t know why Amazon is looking for a “second headquarters,” then your response to their RFP is going to end up pretty rudderless. If Amazon’s true reason for another HQ boils down to, say, Latin American expansion, then Chicago, Toronto, and Philly should pretty much pack in in, no?

    While the RFP is comprehensive in requirements (transportation networks, nearby international airports, sustainable office space, etc.), it nevertheless demonstrates a stunning lack of vision — the very vision that once defined “startups” like Amazon. The current accepted mythology about our fabled tech companies, those lions of our present economic theatre, is that they are fonts of vision — driven not just by profit, but by outsized missions to change the world, and to make it better. So what mission, exactly, will this new headquarter actually be charged with? Can anyone answer that? Absent any serious data, the default becomes “to expand Amazon.” And what, exactly, might that mean?

    Amazon’s lists of current and projected businesses include e-commerce (its core), entertainment, home automation, cloud services, white label products, logistics and delivery, and any number of adjacent businesses yet to be scaled. It also harbors serious international expansion plans (one would presume). Any and all of these businesses might inform the “why” of its Bachelor-like RFP. But nowhere in the RFP does the company deliver a clue as to whether these factors play into its decision.

    I have a theory about why Amazon issued such a vision-free RFP — and why the world responded with a parlor game instead of a serious inquiry as to the motivations of “the most valuable company in the world.” And that theory comes down to this: Amazon needs a place to put workers that are secondary but necessary — back office service, lower level engineering talent, accounting, compliance, administrative support. It will move those support positions to the city that has the cheapest cost per seat, and consolidate its “high value” workers in Seattle, where such talent is already significantly concentrated.

    Put another way, “HQ2” isn’t a headquarters at all. But calling it one insures a lot more attention, a lot more concessions, and a lot more positive PR. Maybe Amazon doesn’t have an answer to the question, and is hoping its call for proposals will deliver it a fresh new vision for the future. But I doubt it.

    I’d love to be wrong, but absent any other vision the most likely reasoning behind this beauty pageant boils down to money. It may sound like the cynical logic of a rapacious capitalist — but more often than not, that’s what usually drives business in the first place.

    The post Amazon’s HQ2 Isn’t a Headquarters. So What Is It? appeared first on John Battelle's Search Blog.

     
  • feedwordpress 23:37:52 on 2017/09/15 Permalink
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    This Is What Happens When Context Is Lost. 

    The post This Is What Happens When Context Is Lost. appeared first on John Battelle's Search Blog.

    Buzzfeed Google Ads

    (Cross posted from NewCo Shift)

    Facebook and Google’s advertising infrastructure is one of humanity’s most marvelous creations. It’s also one of its most terrifying, because, in truth, pretty much no one really understands how it works. Not Mark Zuckerberg, not Larry Page, and certainly not Russian investigator Robert Mueller, although of the bunch, it seems Mueller is the most interested in that fact.

    And that’s a massive problem for Facebook and Google, who have been dragged to the stocks over their algorithms’ inability to, well, act like a rational and dignified human being.

    So how did the world’s most valuable and ubiquitous companies get here, and what can be done about it?

    Well, let’s pull back and consider how these two tech giants execute their core business model, which of course is advertising. You might want to pour yourself an adult beverage and settle in, because by the end of this, the odds of you wanting the cold comfort of a bourbon on ice are pretty high.

    In the beginning (OK, let’s just say before the year 2000), advertising was a pretty simple business. You chose your intended audience (the target), you chose your message (the creative), and then you chose your delivery vehicle (the media plan). That media plan involved identifying publications, television programs, and radio stations where your target audience was engaged.

    Those media outlets lived in a world regulated by certain hard and fast rules around what constituted appropriate speech. The FCC made sure you couldn’t go full George Carlin in your creative execution, for example. The FTC made sure you couldn’t commit fraud. And the FEC — that’s the regulatory body responsible for insuring fairness and transparency in paid political speech — the FEC made sure that when audiences were targeted with creative that supports one candidate or another, those audiences could know who was behind same-said creative.

    But that neat framework has been thoroughly and utterly upended on the Internet, which, as you might recall, has mostly viewed regulation as damage to be routed around.

    After all, empowering three major Federal regulatory bodies dedicated to old media advertising practices seems like an awful lot of liberal overkill, n’est ce pas? What waste! And speaking of waste, honestly, if you want to “target” your audience, why bother with “media outlets” anyway?! Everyone knows that Wanamaker was right — in the offline world, half your advertising is wasted, and thanks to offline’s lack of precise targeting, no one has a clue which half that might be.

    But as we consider tossing the offline baby out with the bathwater waste, it’s wise to remember a critical element of the offline model that may well save us as we begin to sort through the mess we’re currently in. That element can be understood via a single word: Context. But we’ll get to that in a minute. First, let’s go back to our story of how advertising has shifted in an online world, and the unintended consequences of that shift (if you want a even more thorough take, head over to Rick Webb’s NewCo Shift series: Which Half Is Wasted).

    Google: Millions Flock to Self Service, Rise of the Algos

    Back in the year 2000, Google rolled out AdWords, a fantastically precise targeting technology that allowed just about anyone to target their advertisements to…just about anyone, as long as that person was typing a search term into Google’s rapidly growing service. (Keep that “anyone” word in mind, it’ll come back to haunt us later.) AdWords worked best when you used it directly on Google’s site — because your ad came up as a search result right next to the “organic” results. If your ad was contextually relevant to a user’s search query, it had a good chance of “winning” — and the prize was a potential customer clicking over to your “landing page.” What you did with them then was your business, not Google’s.

    As you can tell from my fetishistic italicization, in this early portion of the digital ad revolution, context still mattered. Google next rolled out “AdSense,” which placed AdWords on publishers’ pages around the Internet. AdSense didn’t work as well as AdWords on Google’s own site, but it still worked pretty well, because it was driven by context — the AdSense system scanned the web pages on which its ads were placed, and attempted to place relevant AdWordsin context there. Sometimes it did so clumsily, sometimes it did so with spectacular precision. Net net, it did it well enough to start a revolution.

    Within a few years, AdWords and AdSense brought billions of dollars of revenue to Google, and it reshaped the habits of millions of advertisers large and small. In fact, AdWords brought an entirely new class of advertiser into the fold — small time business owners who could compete on a level playing field with massive brands. It also reshaped the efforts of thousands of publishers, many of whom dedicated small armies of humans to game AdWords’ algorithms and fraudulently drink the advertisers’ milk shakes. Google fought back, employing thousands of engineers to ward off spam, fraud, and bad actors.

    AdWords didn’t let advertisers target individuals based on their deeply personal information, at least not in its first decade or so of existence. Instead, you targeted based on the expressed intention of individuals — either their search query (if on Google’s own site), or the context of what they were reading on sites all over the web. And over time, Google developed what seemed like insanely smart algorithms which helped advertisers find their audiences, deliver their messaging, and optimize their results.

    The government mostly stayed out of Google’s way during this period.

    When Google went public in 2004, it was estimated that between 15 to 25 percent of advertising on its platform was fraudulent. But advertisers didn’t care — after all, that’s a lot less waste than over in Wanamaker land, right? Google’s IPO was, for a period of time, the most successful offering in the history of tech.

    Facebook: People Based Marketing FTW

    Then along came Facebook. Facebook was a social network where legions of users voluntarily offered personally identifying information in exchange for the right to poke each other, like each other, and share their baby pictures with each other.

    Facebook’s founders knew their future lay in connecting that trove of user data to a massive ad platform. In 2008, they hired Sheryl Sandberg, who ran Google’s advertising operation, and within a few years, Facebook had built the foundation of what is now the most ruthlessly precise targeting engine on the planet.

    Facebook took nearly all the world-beating characteristics of Google’s AdWords and added the crack cocaine of personal data. Its self service platform, which opened for business a year or so after Sandberg joined, was hailed as ‘ridiculously easy to use.’ Facebook began to grow by leaps and bounds. Not only did everyone in the industrialized world get a Facebook account, every advertiser in the industrialized world got themselves a Facebook advertising account. Google had already plowed the field, after all. All Facebook had to do was add the informational seed.

    Both Google and Facebook’s systems were essentially open — as we established earlier, just about anyone could sign up and start buying algorithmically generated ads targeted to infinite numbers of “audiences.” By 2013 or so, Google had gotten into the personalization game, albeit most folks would admit it wasn’t nearly as good as Facebook’s, but still, way better than the offline world.

    So how does Facebook’s ad system work? Well, just like Google, it’s accessed through a self-service platform that lets you target your audiences using Facebook data. And because Facebook knows an awful lot about its users, you can target those users with astounding precision. You want women, 30–34, with two kids who live in the suburbs? Piece of cake. Men, 18–21 with an interest in acid house music, cosplay, and scientology? Done! And just like Google, Facebook employed legions of algorithms which helped advertisers find their audiences, deliver their messaging, and optimize their results. A massive ecosystem of advertisers flocked to Facebook’s new platform, lured by what appeared to be the Holy Grail of their customer acquisition dreams: People Based Marketing!

    The government mostly stayed out of Facebook’s way during this period.

    When Facebook went public in 2012, it estimated that only 1.5% of its nearly one billion accounts were fraudulent. A handful of advertisers begged to differ, but they were probably just using the system wrong. Sad!

    Facebook’s IPO quickly became the most successful IPO in the history of tech. (Till Alibaba, of course. But that’s another story).

    (Meanwhile, Programmatic.)

    The programmatic Lumascape. Seems uncomplicated, right?

    Stunned by the rise of the Google/Facebook duopoly, the tech industry responded with an open web answer: Programmatic advertising. Using cookies, mobile IDs, and tons of related data gathered from users as they surfed the web, hundreds of startups built an open-source version of Facebook and Google’s walled gardens. Programmatic was driven almost entirely by the concept of “audience buying” — the purchase of a specific audience segment regardless of the context in which that audience resided. The programmatic industry quickly scaled to billions of dollars — advertisers loved its price tag (open web ads were far cheaper), and its seemingly amazing return on investment (driven in large part by fraud and bad KPIs, but that’s yet another post).

    Facebook and Google were unfazed by the rise of programmatic. In fact, they bought the best companies in the field, and incorporated their technologies into their ever advancing platforms.

    The Storm Clouds Gather

    But a funny thing happened as Google, Facebook and the programmatic industry rewrote advertising history. Now that advertisers could precisely identify and target audiences on Facebook, Google and across the web, they no longer needed to use media outlets as a proxy for those audiences. Media companies began to fall out of favor with advertisers and subsequently fail in large numbers. Google and Facebook became advertisers’ primary audience acquisition machines. Marketers poured the majority of their budgets into the duopoly — 70–85% of all digital advertising dollars go to the one or the other of them, and nearly all growth in digital marketing spend is attributable to them as well.

    By 2011, regulators began to wrap their heads around this burgeoning field. Up till then, Internet ads were exempt from political regulations governing television, print, and other non digital outlets. In fact, both Facebook and Google have both lobbied the FEC, at various times over the past decade or so, to exclude their platforms from the vagaries of regulatory oversight based on an exemption for, and I am not making this up, “bumper stickers, pins, buttons, pens and similar small items” where posting a disclaimer is impracticable (sky writing is also mentioned). AdWords and mobile feed ads were small, after all. And everyone knows the Internet has limited space for disclaimers, right?

    Anyway, that was the state of play up until 2011, when Facebook submitted a request to the FEC to clear the issue up once and for all. With a huge election coming in 2012, it was both wise and proactive of Facebook to want to clarify the matter, lest they find themselves on the wrong end of a regulatory ruling with hundreds of millions of dollars on the line.

    The FEC failed to clarify its position, but did request comment from industry and the public on the issue (PDF). In essence, things remained status quo, and nothing happened for several years.

    That set the table for the election of 2016. In October of that year, perhaps realizing it had done nothing for half a decade while the most powerful advertising machine in the history of ever slowly marched toward its seemingly inevitable date with emergent super intelligence, the FEC re-opened its request for comments on the whether or not political advertising on the Internet should have some trace of transparency. But that was far too late for the 2016 election.

    The rest, as they inevitably say, is history in the making.

    Time will tell, I suppose.

    So Now What?

    Most everyone I speak to tells me that last week’s revelations about Facebook, Russia, and political advertising is, in the words of Senator Mark Warner, “the tip of the iceberg.” Whether or not that’s true (and I for one am quite certain it is), it’s plenty enough to bring the issue directly to the forefront of our political and regulatory debate.

    Now the news is coming fast and furious: At what was supposed to be a relatively quotidian regular meeting of the FEC this week, the commissioners voted unanimously to re-open (again) the comment period on Internet transparency. The Campaign Legal Center, launched in 2002 by a Republican ally of Senator John McCain (co-sponsor of the McCain Feingold Bipartisan Campaign Reform Act of 2002), this week issued a release calling for Facebook to disclose any and all ads purchased by foreign agents. (Would that it were that simple, but we’ll get to that in the next installment.) One of the six FEC commissioners, a Democrat, subsequently penned an impassioned Op Ed in the Washington Post, calling for a new regulatory framework that would protect American democracy from foreign meddling. The catch? The Republicans on the commission refuse to consider any regulations unless the commission receives “enough substantive written comments.”

    Once the link for comments goes up in a week or two, I’m pretty sure they will.

    But in the meantime, there’s plenty of chin stroking to be done over this issue. While this may seem like a dust up limited to the transparency of political advertising on the internet, the real story is vastly larger and more complicated. The wheels of western capitalism are greased by paid speech, and online, much of that speech is protected by the first amendment to our constitution, as well as established policies enshrined in contract law between Facebook, Google, and their clients. There are innumerable scenarios where a company or organization demands opacity around its advertising efforts. So many, in fact, that if I were to go into them now, I’d extend this piece by another 2,500 words.

    And given I’m now close to 3,000 words in what was supposed to be a 600-word column, I’m going to leave exploring those scenarios, and their impact, to next week’s columns. In the meantime, I’ll be speaking with as many experts and policy folks from tech, Washington, and media as I can find. Suffice to say, big regulation is coming for big tech. Never in the history of the tech industry has the 1996 CDMA ruling granting tech platforms immunity from the consequences of speech on their own platforms been more germane. Whether it’s in jeopardy or not remains to be seen.

    This is not a simple issue, and resolving it will require a level of rational discourse and debate that’s been starkly absent from our national dialog these past few years. At stake is not only the fundamental advertising models that built our most valuable tech companies, but also the essential forces and presumptions driving our system of democratic capitalism*. Not to mention the nascent but utterly critical debate around the role of algorithms in civil society. And as we explore solutions to what increasingly feels like an intractable set of questions, we’d do well to keep one word in mind: Context.


    *Ask yourselves this: Are the advertising platforms behind Alibaba and Tencent worried about transparency?

    The post This Is What Happens When Context Is Lost. appeared first on John Battelle's Search Blog.

     
  • feedwordpress 20:46:21 on 2017/08/23 Permalink
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    The Data Deal Is Opaque. We Should Fix It. 

    The post The Data Deal Is Opaque. We Should Fix It. appeared first on John Battelle's Search Blog.

    I wrote this post over on NewCo Shift, but it’s germane to the topics here on Searchblog, so I’m cross posting here…

    What Did You *Think* They Do With Your Data?

    Admit it, you know your data is how you pay for free services. And you’re cool with it. So let’s get the value exchange right.

    Topping the charts on TechMeme yesterday is this story:

    So as to be clear, what’s going on here is this: AccuWeather was sharing its users’ anonymized data with a third-party company for profit, even after those same users seemingly opted out of location-based data collection.

    But the actual story is more complicated.

    Because….come on. Is anyone really still under the impression that your data isn’t what you’re trading for free weather, anywhere, anytime, by the hour? For free e-mail services? For free social media like Instagram or Facebook? For pretty much free everything?

    All day long, you’re giving your data up. This is NOT NEW. Technically, what AcccuWeather did is more than likely legal, but it violates the Spirit Of Customers Are Always Right, Even If They Don’t Know What They Are Talking About. It also fails the Front Page Test, and well, when that happens it’s time for a crucifixion!

    Hold on, a reasonable person might argue, sensing I’m arguing a disagreeable case. The user opted out, right? In this instance the user (and we can’t call them a “customer,” because a customer traditionally pays money for something) did in fact explicitly tell the app to NOT access their location. Here’s the screen shot in that story:

    But what does that really mean? Access for what? Under what circumstance? My guess is AcccuWeather asked this question for a very specific reason: When an app uses your location to deliver you information, it can get super creepy, super fast. It’s best to ask permission, so the user gets comfortable with the app “knowing” so much about where the user is. This opt out message has nothing to do with the use of location data for third party monetization. Nothing at all.

    In fact, AccuWeather is not sharing location data, at least not in a way that contradicts what they’ve communicated. Once you ask it not to, the AccuWeather app most certainly does NOT use your location information to in any way inform the user’s experience within the app.

    Here’s what AccuWeather should ask its users, if it wanted to be totally honest about the value exchange inherent in the use of free apps:

    “Ban AcccuWeather from using your anonymized data so AccuWeather, which really likes giving you free weather information, can stay in business?”

    But nope, it surely doesn’t say that.

    Yet if we want to get all huffy about use of data, well, that’s really what’s going on here. Because if you’re a publisher, in the past five years you’ve had your contextual advertising revenue* stripped from your P&L. And if you’re going to make it past next Thursday, you have to start monetizing the one thing you have left: Your audience data.

    AcccuWeather is a publisher. Publishers are under assault from a massive shift in value extraction, away from the point of audience value delivery (the weather, free, to your eyeballs!) and to the point of audience aggregation (Facebook, Google, Amazon). All of these massive platforms can sell an advertiser audiences who check the local weather, six ways to Sunday.** If you’re an advertiser, why buy those audiences on an actual weather site? It’s easier, cheaper, and far safer to just buy them from the Big Guys.

    Publishers need revenue to replace those lost direct ads, so they sell our data — anonymized and triangulated, mind you — so they can stay in business. Because for publishers, advertising as a business sucks right about now.

    Anyway. AcccuWeather has already responded to the story. Scolded by an industry that fails to think deeply about what’s really going on in its own backyard, AccuWeather is now appropriately abject, and will “fix” the problem within 24 hours. But that really won’t fix the damn problem.***

    • * and that’s another post.
    • **and with a lot more detailed data!
    • ***and that’s probably a much longer post.

    Walmart and Google: A Match Made By Amazon

    The retail and online worlds collided late yesterday with the news that Google and Walmart are hooking up in a stunning e-commerce partnership. Walmart will make its impressive inventory and distribution network available to shoppers on Google’s Express e-commerce service. This market the first time Walmart has leveraged its massive inventory and distribution assets outside its own e-commerce offerings. A few weeks ago I predicted in this space that Walmart would hook up with Facebook or Pinterest. I should have realized Google made more sense — though I’m sure there’s still room for more partnerships in this evolving retail landscape.

    Those 1.3 million Records We Wanted? Never Mind.

    Defenders of citizen’s rights briefly went on high alert when the Department of Justice subpoenaed the IP addresses (and much more) for every single visitor to an anti-Trump website. The web hosting company at the business end of that subpoena, DreamHost, went public with the request, which alerted the world to the government’s unreasonable demands. As the outcry grew, the DOJ relented, saying yesterday, in effect, “never mind, just kidding.” Here’s what chills me — and should chill you: What if DreamHost hadn’t stood up to the man?

    The post The Data Deal Is Opaque. We Should Fix It. appeared first on John Battelle's Search Blog.

     
  • feedwordpress 02:42:37 on 2017/08/11 Permalink
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    No. Social Terrorists Will Not Win 

    The post No. Social Terrorists Will Not Win appeared first on John Battelle's Search Blog.

    Social Terrorist

     

     

     

     

     

     

     

     

     

     

     

     

     

    small group of social terrorists have hijacked the rational discourse led by society’s most accomplished, intelligent, and promising organizations.

    (cross posted from NewCo Shift)

    Let’s start with this: Google is not a perfect company. It’s easy to cast it as an omniscient and evil villain, the leader of a millennium-spanning illuminati hellbent on world subjugation. Google the oppressor. Google the silencer of debate. Google, satanic overlord predicted by the holy text!

    But that narrative is bullshit, and all rational humans know it. Yes, we have to pay close attention — and keep our powder dry — when a company with the power and reach of Google (or Facebook, or Amazon, or Apple…) finds itself a leader in the dominant cultural conversation of our times.

    But when a legitimate and fundamentally important debate breaks out, and the company’s employees try to come together to understand its nuances, to find a path forward …..To threaten those engaged in that conversation with physical violence? That’s fucking terrorism, period. And it’s damn well time we called it that.

    Have we lost all deference to the hard won lessons of the past few hundred years? Are we done with enlightenment, with scientific discourse, with fucking manners? Do we now believe progress can only be imposed? Have we abandoned debate? Can we no longer engage in rational discourse, or move forward by attempting to understand each other’s point of view?

    I’m so fucking angry that the asshat trolls managed to force Google’s CEO Sundar Pichai to cancel his planned all hands meeting today, one half hour before it started, I’m finding it hard to even write. Before I can continue, I just need to say this. To scream it, and then I’m sure I’ll come to my senses: FUCK YOU. FUCK YOU, asshats, for hijacking the conversation, for using physical threats, implied or otherwise, as a weapon to shut down legitimate rational discourse. FUCK YOU for paralyzing one of our society’s most admired, intelligent, and successful engines of capitalism, FUCK YOU for your bullying, FUCK YOU for your rage and your anger, FUCK YOU for making me feel just like I am sure you feel about me: I want to fucking kick your fucking ass.

    But now I will take a breath. And I will remember this: The emotions of that last paragraph never move us forward. Ever.

    Google was gathering today to have an honest, difficult, and most likely emotional conversation about the most important idea in our society at present: How to allow all of us to have the right to our points of view, while at the same time insuring the application of those views don’t endanger or injure others. For its entire history, this company has had an open and transparent dialog about difficult issues. This is the first time that I’ve ever heard of where that dialog has been cancelled because of threats of violence.

    This idea Google was preparing to debate is difficult. This idea, and the conflict it engenders, is not a finished product. It is a work in progress. It is not unique to Google. Nor is it unique to Apple, or Facebook, Microsoft or Apple — it could have easily arisen and been leapt upon by social terrorists at any of those companies. That it happened at Google is not the point.

    Because this idea is far bigger than any of those companies. This idea is at the center of our very understanding of reality. At the center of our American idea. Painstakingly, and not without failure, we have developed social institutions — governments, corporations, churches, universities, the press — to help us navigate this conflict. We have developed an approach to cultural dialog that honors respect, abjures violence, accepts truth. We don’t have figured it out entirely. But we can’t abandon the core principles that have allowed us to move so far forward. And that is exactly what the social terrorists want: For us to give up, for us to abandon rational discourse.

    Google is a company comprised of tens of thousands of our finest minds. From conversations I’ve had tonight, many, if not most of those who work there are fearful for their safety and that of their loved ones. Two days ago, they were worried about their ability to speak freely and express their opinions. Today, because social terrorists have gone nuclear, those who disagree with those terrorists — the vast majority of Googlers, and by the way, the vast majority of the world — are fearful for their physical safety.

    And because of that, open and transparent debate has been shut down.

    What. The. Fuck.

    If because of physical threat we can no longer discuss the nuanced points of a difficult issue, then America dies, and so does our democracy.

    This cannot stand.

    Google has promised to have its dialog, but now it will happen behind closed doors, in secrecy and cloaked in security that social terrorists will claim proves collusion. Well done, asshats. You’ve created your own reality.

    It’s up to us to not let that reality become the world’s reality. It’s time to stand up to social terrorists. They cannot and must not win.

    The post No. Social Terrorists Will Not Win appeared first on John Battelle's Search Blog.

     
  • feedwordpress 13:12:35 on 2017/08/05 Permalink
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    My New Column – Please Sign Up! 

    The post My New Column – Please Sign Up! appeared first on John Battelle's Search Blog.

    Hi Searchblog readers. I know it’s been a while. But I’m writing a new column over at NewCo Shift, and instead of posting it verbatim here every other day (it comes out three times a week), I figured I’d let you know, and if you’d like to read it (my musings are pretty Searchbloggy, to be honest), you can get it right in your inbox by signing up for the NewCo Daily newsletter right here.

    Here are my columns so far:
    Is Social Media The New Tobacco?

    Dow 36,000?

    Bears and Dragons Bite Tech Where It Hurts

    Memo to Tech’s Titans: Please Remember What It Was Like to Be Small

    Don’t Quite Grok Blockchain? We Got You Covered.

    This Is How Walmart Will Defend Itself Against Amazon

    Facebook’s Data Trove May Well Determine Trump’s Fate

    Google and Amazon Hit the Feed Trough

    A Trio of Tech Takedowns

    Thanks for reading Searchblog. I’ll continue to post stuff here – but probably not every column, which are meant to be short takes on key news of the day.

    The post My New Column – Please Sign Up! appeared first on John Battelle's Search Blog.

     
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