AWESOME: “it comes down to owning your own domain”

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One reason I don’t post on LinkedIn that often is my habit of writing here: there are very few times I come up with an idea that doesn’t feel like it belongs on my own site. And by the time I’ve posted it here, it seems like overkill to go ahead and repost it over on LinkedIn (even though they encourage exactly that kind of behavior). I mean, what kind of an egomaniac needs to post the same words on two different platforms? And from what I recall, Google tends to penalize you in search results if it thinks you’re posting in more than one place.

One thing John Battelle doesn’t say: It really doesn’t matter what Google thinks is good or bad — yet that is somehow the sort of implied next step! 😉