Here’s a top-of-my-head rundown of all the shit going down that promises to take us forty years back, to a time when, well…you decide what kind of time it was.
Women had to fight for basic rights. Anyone remember “women’s lib”? That movement found its voice in the 70s, and made steady if punctuated progress for forty years. Now Trump’s promising to repeal the iconic 1970s Roe v. Wade decision, has scrapped equal pay (unnecessary regulations, amiright?!), and, well, this.
Dirty, climate changing coal was king in the ’70s, powering nearly halfof US energy output. It’s now less than a third and dropping fast, mainly because of clean sources like solar and wind, which are starting to take power costs to zero, all while driving far more jobs than coal. Do we really want to go back? Well, Trump certainly does. WTF?
The EPA was established in 1970, when our rivers were on fire and kids had to hide inside from killer smog attacks (I was one of them). Now, Trump’s EPA has repealed decades of regulations, and it’s run by a guy who, well, hates the EPA. Oh, please, let’s go back to flaming rivers and unbreathable air, shall we?!
And then there’s climate change. After decades of science, inconvenient truths, and global disasters, the world’s leaders finally got their collective shit together and agreed to do something about our shared existential crisis. But not Trump, who thinks climate change is a hoax and has vowed to cancel the Paris accords. That sentiment might have flown in 1975. But now? Really?
“Law and Order.” If you’ve not watched 13th, please add it to your NetFlix cue…or just take 90 minutes and watch it now. The phrase “law and order” is a semiotic stand in for systemic racism and state-driven racial injustice. It rose to prominence in the 1970s as a political reaction to the civil rights movement, and has been widely discredited as social policy. But, you guessed it, Trump wants to bring it back.
Oh, and war. Remember that long, Cold one? Forty years ago, it was the most critical foreign policy issue of the day. By last year, it was all but over. Then Trump got elected, and…well, it sure feels hot again.
Rampant capitalism/neoliberalism/financialization. This is a tough subject to detangle, but in essence, the past forty years have seen the rise, and recent decline, of unrestrained, Friedman-esque capitalism(note this new book on the topic, FWIW). The Great Recession gave our body politic pause, and while Dodd Frank was in many ways toothless, it did set a new tone. Trump not only put a gaggle of bankers in charge of his government, he also is committed to repealing Dodd.
I could go on and on (immigration, creationism, public schools…) but I think I’ve made my point. We love to idealize the past, but forty years ago, women and minorities had vastly diminished rights, our environment was a mess, climate change was ignored, capitalism was unrestrained and destructive, and we were playing a terrifying game of nuclear chess with Russia. By last year, we had made massive progress on all of these crucial societal issues.
And now we’re going back to the ‘70s. Anyone else want off this particular train?
People in business who like to Get Shit Done fall in love with each version of The New. When I was a kid, new was the the Apple II. Then the IBM PC, digital phones and voice mail, the Mac — oh God, the Mac! — word processing, email, the cell phone, the Internet — mmmmm, the Internet! — and then the iPhone — oh…the iPhone!
Well damn the iPhone, because I lay at its feet the death of the most efficient technology ever created for the speedy disposition of Getting Shit Done — the plain old telephone. But not just any old-school telephone. The high tech, multi-line, digitally switched telephone of the late 1980s — the kind of phone upon which you could conduct, merge, and manage multiple direct conversations with your peers, colleagues, partners and adversaries — a direct line of human expression brain to brain — the kind of shit it’ll take us decades to replicate (if we ever do).
Why was that phone so perfect? It certainly wasn’t the technology, though it was pretty darn boss at the time. It was how our society adapted to it, optimizing direct, one-to-one communications in real time between a network of engaged colleagues. As a young reporter, and later as an editor and a CEO, my call list was my life. I’d spend hours a day calling sources, collaborators, even employees down the hall — and as a result, we’d Get Shit Done.*
Because to Get Shit Done, you have to engage real time with the people who help define what it is You Are Actually Doing. And nothing, nothing at all, beats a conversation to move that ball along.
For reasons I am sure will merit multiple PhD defenses some day, we’ve evolved to an almost apologetic relationship to the humble telephone. Through email or social media (ick!), we ask each other for a “quick call” — then we offload the rest to calendar apps with their annoying reminders — shitty simulacrums of our intent which pervert our goal: to connect and exchange, to respond and to act.
But first, always to connect.
At some point in the last ten years we replaced direct connection with technology-intermediated obsequity. And when we do “get on a call,” it’s fraught with a Moderator and an Agenda and Follow Up Action Items and … well, wait what the f*ck are we talking about?
No more. It’s time to pick up the phone and start calling each other again.
Hey — It’s John. You have a few minutes to bounce something around? Cool!…
*Some industries continue to work this way — I’d love your input on which one you think still do.
Walking around Disneyland with my daughter the other night, I found myself face to face with one of our country’s most intractable taboos.
(Disneyland is still awesome for me, as a kid from 1970s LA. Truly magical.)
If you’re an observer of crowds, one of the more prominent features of the Disneyland crowd is how generally overweight our country has become (I live in the Bay area, and readily admit my interaction with folks on most days is not representative of a broad cross section of our population). I’d estimate at least a third of the folks at Disney are seeing Mike and Molly-level images in the mirror — and about 2–3% or so have more weight than they can carry around, and have therefore graduated to “mobility scooters.”
These industrial strength scooters have become commonplace at the Happiest Place on Earth. I’m guessing from the name that they were initially created for disabled and elderly folks, but clearly they’ve been reinforced for more rigorous duty. For every one of them we saw piloted by a fellow with a knee brace or an elderly grandmother, there were ten requisitioned for moving Big People around.
For a spell, I sat on a bench with my daughter and watched them wheel by.
I fell into reverie, thinking about how our policy choices have led to a predictable and avoidable epidemic, and how that epidemic mirrors many others in what is increasingly feeling like a gravely ill society.Our maddening melange of libertarian individualism, technological (and medical) savior-ism, American exceptionalism, and steroidal capitalism has delivered us a health care horror show — one with an endless appetite for cheap food, expensive medicine, and hollow self-delusion.
It strikes me nowhere can we identify how badly we need a new compact between business and society than right here on Disney’s Main Street USA. Libertarians and fanatical anti-regulation types love to claim that individual responsibility is paramount, and I suppose that means the growing percentage of obese people in our society are all at fault, and deserve the shame our culture heaps upon them. I tend to believe otherwise, that outcomes are driven by inputs, and right now, the inputs in our society are making us very, very sick.
Can we face up to this fact without dehumanizing or victimizing the people who now comprise more than a third of the US population? Is talking out loud about this issue even allowed? (I think I’m about to find out…)
It certainly feels taboo, because these are real human beings we’re talking about, and our society relentlessly shames overweight people as lacking will power and failing to conform to ideal body images projected in popular culture.
But come on, America’s obesity epidemic has been building for decades, and it’s only getting worse. When will we call it what it really is: A public health crisis, driven by outdated and dangerous policies around food subsidies and health care?
First and foremost amongst those failed policies is our society’s approach to food — how we grow it, how we market it, and certainly how we eat it. In short, we subsidize cheap calories — in particular sugar and corn syrup — and we’ve forsworn nutrition for convenience. Food companies, driven as all businesses are by profit and policy inputs, are literally rewarded for selling as much of their product to us as they can, regardless of the consequences. It feels an awful lot like our approach to energy — just as we’re hooked on cheap and environmentally damaging carbon-based fuels, we’ve built an entire economy on cheap and physically destructive food, and there are extraordinarily powerful forces at work insuring things stay that way.
(I should note that I actually do not lay blame at the feet of these forces — I believe they exist because we’ve created a system that requires them to act the way they do.The only way to change that is to change the rules of the system, not to reactively punish large corporations for doing what our society incentivizes them to do.)
Adding to the policy failure is our society’s approach to health care. Everyone seems to agree it’s a mess, but we have to think systemically if we’re going to fix it. Believe what you will about Obamacare, but they got one thing absolutely right: The new program instituted a historic shift from a reactive to a proactive stance. How? Through the economic lever of how payments were processed. The old government healthcare (and let’s not fool ourselves, the government is the single largest force in healthcare, period) paid set fees for service. This created a moral hazard in the market, as actors organized themselves around creating as many payment opportunities as possible. Need a knee replacement because you’re overweight? Check, there’s a fee for service. Knee replacement didn’t work, because you’re overweight and/or didn’t have proper follow up by your doctor? Check, we’ll do another one. Broke your hip because the second knee buckled? Check, there’s a third service to get paid for.
Obamacare is in the process of shifting government payments away from fee-for-service and toward outcomes — doctors and hospitals are paid a certain amount for a positive health outcome, and that’s that. No more triple knee surgeries — you get paid when the patient’s surgery is proven to have worked. There’s a set amount for that outcome, and that’s it. This kind of economic incentive drives markets to optimize for proactive health care — the kind that creates early detection of potential obesity, supplying nutrition education so the knee replacement is never needed in the first place.
It’s exactly this kind of thoughtful, informed policy we need right now if we’re going to solve our country’s obesity epidemic. And given the current administration, it’s highly unlikely we’ll see much of it coming out of Washington over the next four years. That means one thing: our country’s largest food and health care companies must get in front of this crisis, andlead. Whether or not they do, it’s abundantly clear is that our current crop of politicians will not. Meanwhile, our society is getting sicker, poorer, and more alienated. That’s not a recipe that’s good for anyone.
We’ve seen this debate before — Google refused to call itself a media business for years and years. Now, well…YouTube. And Play. Twitter had similar reluctancies, and now…the NFL (oh, and college softball!). Microsoft tried, but ultimately failed, to be a media company (there’s a reason it’s called MSNBC), and had the sense to retreat from “social media” into “enterprise tools” so as to not beg confusion. Then again, it just bought LinkedIn, so the debate will most certainly flare up (wait, is LinkedIn a media company?!).
Truth is, with all these platform players, media is not only a crucial product, it’s the primary product. I’m not going to get into why in this post (I will next time, promise.) Instead I’ll predict that quite soon, platforms, including Facebook, will lose their equivocation and embrace content creation.
In the meantime, let’s talk about cute toddlers, shall we?
Here’s a video of two cute toddlers practicing for a future as nightclub promoters (or WWF entertainers, it’s hard to decide). It’s been watched nearly 70 million times on Facebook. In one day.
Did you read that right? Yep. 70 million times. In one day.
The video is two minutes long. Scores of “traditional” media outlets have somehow gotten access to the video, chroming it up with their own logos, music, and advertising. But the thing went viral on Facebook, and it’s Facebook that insured the kids got their 140 million minutes of fame (and counting).
Here’s the thing. There are literally dozens, if not thousands, of these kinds of media objects on Facebook every day. Sure, maybe they’re not all 70-million-views-in-one-day big, but nevertheless, they’re media gold. They spread all over Facebook, all day long, but what drives me crazy is there’s no way to find them reliably. There’s no media product on Facebook that curates these gems, there’s only media distribution. And as everyone in the Valley (and in media) will tell you, Product Matters.
So it’s time for Facebook to start making good media products. I mean, who wouldn’t want to visit a “Facebook trending viral videos” product at least once a day? Right? Search for viral videos on Facebook now, and you get dreck like this. I don’t know what angle these jokers’ are playing (I mean, there’s no ads there…), but it ain’t what Facebook, with their inside knowledge of what makes stuff go viral, could create.
Sure, there are a ton of “media” players trying to find a way to make a living on Facebook — and the entire media world is now fretting over how dependent they’ve become on the attention black hole Facebook’s become. But the truth is, only Facebook knows what’s really happening behind that 2 billion person curtain. Anyone else making shit for Facebook is running with cement in their shoes.
Facebook will never open up its ecosystem and let a million media flowers bloom. And the “media experience” on the site blows. Soon enough, they’ll have to fix it. It’s time for them to get on with it.
This was my tenth consecutive year attending SXSW. This means I started attending in my mid thirties during a very different time in tech, marketing and culture. There's no need to go into how different these things were or bask in the memories of those early years. What's still special about SXSW is that many of the people who were pioneers during that time still attend joined by a new generation in a now mature market where the Googles, Facebooks, Snapchats and Sprinkler's of the world operate.
BUT, outside of the informal conversations in the convention hallways, the restaurants and bars I noticed an interesting trend. There was almost a theme in terms of the panels that addressed inclusion in tech—mainly defining that inclusion through diversity in gender, ethnicity, or sexual orientation. This is obviously a good thing as many organizations are dedicating time and resources to address gaps and divides in these areas especially in specific industries. Diversity in these areas should be challenged. How women are treated in tech should be discussed. What hurdles minorities face should be issues we speak about out in the open...
Visa's Everywhere Initiative supports and encourages female led startups
What About Age Diversity? What was absent from debate and discussion is an increasing reality that in the start-up, tech, and even marketing worlds (to name a few), there's increasingly less diversity in age especially at the 50 plus range. This dynamic affects all people regardless of background and it begs the question if people in this age range have a fair shot at applying their years of wide experience to compliment the energy and distinct skills of younger colleagues. As a forty something GenXer, this is something I am thinking about a good deal—what happens when I cross that threshold of 50? Will my experience be valued or viewed as antiquated? Tech and marketing especially are fast moving spaces and even if you adapt your skills and stay ahead of the curve—age may be held against you. They are also industries where you are expected to look and act the part, especially if engaging with millennial audiences is a part of the job.
Being The Change Despite the lack of age diversity or inclusion for that matter in these industries being a topic—it's something that's worth talking about. Mixed generations who work together, Boomers Xers and Millenials reflect the same generations we create both digital experiences and build brands for. This goes well beyond these two industries. We have much to learn from each other, and should band together ensure employers both know and see the value in it. I'll be thinking much more on this topic and have some ideas. If you'd like to be a part of it—let me know in the comments or shoot me a note.