Recent Updates Toggle Comment Threads | Keyboard Shortcuts

  • feedwordpress 19:56:45 on 2021/10/12 Permalink
    Tags: , , , OTT, , , television   

    Why Is The Streaming Experience So Terrible? 


    Warning: preg_match_all(): Compilation failed: invalid range in character class at offset 7 in /homepages/23/d339537987/htdocs/ec/wp-content/themes/p2/inc/mentions.php on line 77

    I wrote this for P&G’s Signal360 publication, but I thought I’d toss it up here as well. I know I’ve been very, very absent from writing for – well, for the entire pandemic. I plan to change that, but for now, here’s a mini-rant (I could have gone on forever) about the state of the television experience for us cord cutters out there. 


    I can’t believe I’m about to write these words, but…I kind of miss cable TV.

    Now before you pile on, I know. I’ve lost no sleep over cable’s slow demise. The consumer experience was…not great. We paid for 500 channels of dreck, but watched, on average, five of them (or something like that). Decades of regional monopoly gave cable television scant reason to innovate — resulting in legendarily bad customer service, instantly out of date hardware, and utterly inscrutable remote controls (admit it, you could never find the mute button, could you?!).

    Streaming was supposed to change all that. The great unbundling meant consumers could choose which channels they wanted, and we’d all save money. Just as it did with music, technological innovation promised to reinvent a stagnant industry. We’d get all the wonderfulness of great television combined with the ease of the open internet! I for one couldn’t wait for it all to materialize.

    Until it actually did. And it was…exponentially worse.

    If you’re like the majority of American consumers, you probably cut the cord in the past five years. If you’re under 30, you likely never had a cord. When I dumped cable, I was instantly giddy. My $200 bill disappeared, replaced by $25 for YouTubeTV (so I could get sports and news, naturally), and a handful of $5-$10 additions — Netflix, Showtime, HBO. It was infinitely better, and less than half the cost. Sure, I had to juggle a few services, and not all of them played well with my Google Chromecast (my preferred way of getting TV programming from my phone to the big screen TV), but it was worth the effort. I was a trailblazer!

    Four years’ worth of “tech innovation” later, my television experience is a nightmare melange of competing tech and media platforms, none of which play nice together, and all of which are incomplete. Oh, and the bill? It’s back at $200 again.

    How’d we get here?

    First off, YouTubeTV is now $65 a month. That’s some impressive price leverage! Add $5 for Apple, $18 for Netflix, $15 for HBO Max, $8 for Hulu, $11 for Showtime, $20 for MLBTV, and another $50 or so for a bunch of other channels — and, well, now I’m paying the same price for an inferior experience. Want to watch a show? First remember which service it’s on, then remember your password, then navigate an entirely non-standard user interface to find the show, then cross your fingers and hope the platform supports streaming to your device of choice. If it doesn’t, you might just end up watching the show on your phone. ON A PHONE!

    And don’t get me started on those “smart TVs.” LG, Sony, Samsung, Google, Vizio — the whole lot of them have infected what used to be a simple piece of glass with impossibly complicated bloatware that has one goal: Locking you into their ecosystem. It’s madness.

    But guess what’s even worse? Yep…the ads. Remember how streaming was supposed to make the commercials better? Tailored to your interests, unobtrusive, data-enriched? I edited a cover story for Wired about all of this — in 1994! 30 years later, our industry still hasn’t figured out how to manage reach and frequency in a connected world. And from my own experience deep in the bowels of the connected television industry, this problem won’t be fixed for a long, long time.

    So let’s review: Compared to cable, streaming television has 1. A far worse user interface 2. Little to no cost advantage and 3. A far worse advertising experience — for both consumer AND advertiser. In fact, the only thing that has gotten materially better — and this is absolutely true — is the television programming itself.

    So how might we fix this mess? Well, if I could wave a magic wand, I’d start by creating an open, neutral protocol to which all streaming services adhered. This protocol would allow any and all streaming services to bundle their content with their business model (subscriptions, advertising, distribution policies, and the like). Anyone could then take that protocol and build what I call a “meta service” around it. Entrepreneurs would compete to build aggregate services which solved the consumer experience problem — which by default would also solve the  marketers’ problems as well. Imagine: one place to find all your television, with one interface to rule them all. Kind of like cable used to be — but better.

    We have the technology, we have the design chops, and we certainly have the content. We just need to get out of our own way. Come on, television industry: Let’s fix this mess!

     
  • feedwordpress 12:46:08 on 2021/07/15 Permalink
    Tags: , ,   

    Goodbye Logic+Emotion, Hello Armano Design Group 


    Warning: preg_match_all(): Compilation failed: invalid range in character class at offset 7 in /homepages/23/d339537987/htdocs/ec/wp-content/themes/p2/inc/mentions.php on line 77

    ADG

    This will be the last blog post I'll write on this Website. 

    Let me take a step back.

    In February of 2006, before TikTok, Snap, Facebook, and Twitter, there was a form of social media built on the open Web where like-minded people found others like them, (as well as audiences). They were called blogs. 

    I picked a weekend during this coldest of months in Chicago to dig into what it would take to learn more about this space. I was intrigued by the potential and had become a reader of blogs myself. I started writing about what I knew most about back then—my first blog post was about user experience design (we call it UX now). 

    Blogging opened up a whole new world to me as the Web started becoming more social. Before I knew it, I had built an audience, started getting invited to speak all over the world, and I had new career opportunities which stretched me in entirely new directions from advancing leadership abilities to learning communications and public relations to expanding my knowledge through practice in the broader category of marketing as well as business transformation. 

    The world has changed much since 2006, and a recent Pandemic has accelerated decades of change and transformation in less than two years. We're only just at the beginning. Like many others, my career was unceremoniously disrupted and faced with uncertainty; I started my own venture with the fortune of securing some early contracts while dealing with my own fairly substantial case of Covid. I am happy to report—that which doesn't kill you, does in fact make you stronger. Yes, I've learned firsthand about the over-hyped word "resilience."

    And as it turns out that when change is accelerated—experience in managing change comes in handy. I've found myself working with some amazing partners and hope to share more on that later when the time is right. 

    So, a new chapter begins. I'll still be writing and sharing insights, but not here. You can find me at the following places:

    Armano Design Group
    We’re a design-inspired strategic consultancy that untangles complexity with purpose and passion so projects can be executed with precision.
    We help organizations solve complex marketing, communications, and business problems—by design.

    David by Design Newsletter on Substack: Personal thoughts, observations, and insights 
    Subscribe Here

    @Armano on Twitter

    DavidArmano.ME

    Linked IN

    Forbes

    "I have noticed even people who claim everything is predestined, and that we can do nothing to change it, look before they cross the road."
    ~Stephen Hawking

     
  • feedwordpress 17:34:22 on 2021/06/16 Permalink
    Tags: , , mentorshio   

    The Mentor / Mentee Value Exchange 


    Warning: preg_match_all(): Compilation failed: invalid range in character class at offset 7 in /homepages/23/d339537987/htdocs/ec/wp-content/themes/p2/inc/mentions.php on line 77

    Mentor_mentee

    Originally posted on David by Design

    For the past five years or so, I have been informally mentoring people. I’m happy to report that some of the earliest are ridiculously successful and I still keep in touch. I’m also a mentee to a few people I look up to. Here’s what I’ve learned so far:

    Understand Your Motivation Before You Become A Mentor or Mentee

    You’re entering an informal agreement and you should know what’s motivating you and clearly articulate that to the other person. In my case, I realized I had not been seeking out mentors so becoming one was an intentional act.

    Embrace That It’s A Two Way Learning Street

    Regardless if you decide to seek or provide mentorship, you are accepting the role of both teacher and student. As a mentee, you will be teaching your mentor on a daily basis. Understand this dynamic works both ways.

    Be A Mentor Means Being An Active Listener

    If you want to become a valuable mentor, you either are a serious active listener or want to get better at it. Don’t become a mentor if you don’t value listening. It’s the number one requirement.

    Being A Mentee Means Being You

    If you’re not comfortable being yourself, you may not be ready for mentorship. Being a mentee means bringing your true self to the informal arrangement. There’s no room for anything less.

    The Mentor/Mentee Value Exchange Transcends Professional Development

    Being professional is a core value of my being. I strive to act ethically. I’m also a follower of radical candor and encourage mentees to explore a degree of personal life as part of professional development.

    Trust Is The Literal Foundation Of Mentor/Mentee relationships

    In every engagement where I have been both mentee as well as mentor, I seek to build trust. It’s the bedrock of the Mentor/Mentee value exchange. And it also flows both ways.

    Don’t Become A Mentor or Mentee If You Can’t Make The Time

    Time is our most precious asset and it’s limited. We have demanding projects, family duties, self-care, etc. all competing for time. If you can’t prioritize being either, you aren’t ready for it.

    The Mentor/Mentee Value Exchange Is A Human Investment

    In the age of crypto and a red hot housing market — becoming a mentee or mentor is an investment in another human being. If you value the ROI that comes with human investment, you’ll benefit from being either.

     
  • feedwordpress 16:25:04 on 2021/06/06 Permalink
    Tags: career transition,   

    Six Thoughts On Career Transition 


    Warning: preg_match_all(): Compilation failed: invalid range in character class at offset 7 in /homepages/23/d339537987/htdocs/ec/wp-content/themes/p2/inc/mentions.php on line 77

    101589666_1e7ba141cd_o

    This past week I “celebrated” a year of career transition. It seems like a strange thing to celebrate as I didn’t find career transition, it found me. But unless you’re one of those rare creatures in life where everything goes according to plan — a career transition is just like one of any other’s life curveballs like the end of a relationship, or an accident, or maybe getting some news from the doctor that impacts your health and lifestyle. During this time, I have kept busy with contract work and conversations — lots of them. Not just career-focused conversations, but relationship reinforcing ones. I realized that this is not a topic people discuss openly, even though so many people go through it in some shape or another. There’s something not right about that — it’s like not talking about any other significant life milestone or even death for that matter. The fact is, some version of career transition, reinvention, reframing, or transformation comes for all of us — or we come for it. Either way, it’s a learning experience.

    So, I took to Twitter to share a few things that I have learned during my career transition experience. Here are six things you’ll learn if you keep an open mind and heart:

    You’ll find out who’s really in your corner:
    And it will be surprising. Some of the surprises will be pleasantly unexpected and truly wonderful. Others will be a surprise that you didn’t see coming. The good news is, knowing who is truly in your corner is AWESOME.

    You’ll experience loss, gains, and personal growth:
    Life without the security of full-time employment (if this has been your career path) is transformational. Some days you wake up feeling like you lost something — other days, you take in the gifts. Either way, you grow.

    You’ll learn to lean:
    On others for support. That’s something I’ve traditionally been not great at and have taken pride in my self-sufficiency to an extent. But career transition underscores the importance of connections, relationships, and even being vulnerable.

    You’ll learn:
    A ton, if you’re really smart. I’ve been much more observant of how others are navigating careers and life and challenging myself to get out of my comfort zone. Since a career transition naturally removes comfort, it’s a no-brainer.

    You’ll adapt:
    A forced career transition + a global pandemic + a summer of social unrest + a year of “new normal” = adapt or die trying. Having had Covid induced pneumonia on top of it all tends to underscore the old adage “that which doesn’t kill you, makes you stronger”.

    You’ll get perspective:
    And that’s the most important thing. A career is a huge deal because we spend so much time doing it. But I have other identities… father, partner, brother, friend. Your perspective on life broadens and if you allow it, becomes enriched.

    I hesitated greatly when I hit the publish button on the first tweet of that thread. But then I thought about all of the people and leaders that I admire. They aren’t the ones with iron-clad armor who are always ready for professional battle and climb up the corporate ladder, stepping on others to climb higher — they are the ones who embody strength through relatability, who lean into their humanity and genuinely care about others. They aren’t afraid to share their experiences and help others along the way.

    And the thing about transition is that it’s temporary. Like that butterfly about to emerge from the chrysalis. It’s a period of incubation between here and there. We’d all be better off openly discussing the in-between moments as much as the milestones because there’s a lot we learn during the transition.

     
  • feedwordpress 00:18:18 on 2021/02/01 Permalink
    Tags: , , ,   

    Right Message, Right Time: P&G’s “Lead with Love” Delivers. 


    Warning: preg_match_all(): Compilation failed: invalid range in character class at offset 7 in /homepages/23/d339537987/htdocs/ec/wp-content/themes/p2/inc/mentions.php on line 77

    This past week marked something of a milestone for The Recount – we launched a pilot marketing partnership with P&G, a company I’ve worked closely with over the past ten years. We’re testing out Twitter’s Amplify program, which pairs quality editorial with contextually relevant marketing content. The initial portion of the partnership centers on a unique creative asset: A 60-second film called “Lead with Love,” the centerpiece of a major campaign focused on P&G’s commitment to making the world a better place in 2021.

    Yes, I’m writing about the power of advertising here, and I’m about to praise a long time partner. For those of you already rolling your eyes, you’re welcome to move right along…but my point has to do with the ability of nuanced and intentional commercial speech to shift the tone of discourse in this country, something I believe we all desperately need. As P&G Chief Brand Officer Marc Pritchard has said to me countless times, advertising can be powerful speech, and companies have a duty to wield it responsibly.

    “Lead with Love” begins by referencing Plutchik’s eight primary human emotions. For those of us who didn’t realize such a list existed, they are Joy, Sadness, Fear, Excitement, Anger, Disgust, Surprise, and Love. Babies and young children play a starring role, and the soundtrack is a heartstring-plucking rendition of The Cranberries hit Dreams. After walking us through images of children experiencing a range of emotions, the film urges us to “lead with love,” paying off the concept with a promise from P&G to commit “2,021 acts of good for our communities, for equality and for the planet” this coming year.

    The first time I saw this campaign, I took it at face value, and I’ll admit I was a bit underwhelmed. “Lead with Love” is a great tagline, and the film, as with nearly everything the company does in longer form advertising, is flawlessly executed. But at first blush it lacked the emotional power of some of P&G’s earlier work. If you haven’t watched “The Best Men Can Be,” which confronts toxic masculinity, “The Look” or “The Talk,” which take on racism, or “Thank You Mom,” which makes me tear up every single time I see it, you really should. They’re just a few of the campaigns P&G has created that break any number of norms in the ad business – they’re more short films than commercials, they take a stand on hot button issues, and they pack quite a punch.

    But like all good pieces of media, “Lead with Love” stuck with me. Each time I thought about it, fresh realizations pushed through. The campaign launched at a time when our nation was convulsed in divisive rhetoric. It focuses our gaze on the future – an implicit recognition that for the past four years, our politics has been driven by fear. That fear reached a menacing pitch as powerful forces questioned the validity of our recent presidential election. Given all this, many marketers had already pulled their ads and were waiting out the social unrest. Very few were willing to support news organizations – it was our job to cover all this, after all, and the news was distressing. But instead of playing it safe and cancelling the campaign, here was a consumer packaged goods company – whose products were used by nearly every voter in the nation – asking all of us to forsake fear, disgust, and sadness for the simple power of love.

    In normal times such a message might come off as overstated or even clichéd. But as our nation’s worst impulses crystallized into unrelenting images of hate and anger on January 6th, the campaign’s message came into a sharper relief. In the context of the capital insurrection,”Lead with Love” becomes a simple yet powerful rejection of fear as a principle actor in our lives. And the company behind that message is cast in a light of both leadership and cultural relevance. I’ve said over and over again that it’s time for business to lead. With “Lead with Love,” P&G is giving us all an example of how to do just that.

     

     

     

     
c
compose new post
j
next post/next comment
k
previous post/previous comment
r
reply
e
edit
o
show/hide comments
t
go to top
l
go to login
h
show/hide help
esc
cancel